Getting a blog setup and going is just the start.

This section will help get the most out of your new WordPress blog. Search algorithms change. Social networks evolve and sometimes fizzle away.

One thing that isn’t going anywhere is the consumer’s need for relevant, educational, compelling and helpful information. The brands that feed this need — in the most relevant manner — will have the most customers, advocates and will make the most money!

This interactive session – led by IMA Master Storyteller and Executive Council Member Christoph Trappe – shares how you’ll steer your blog toward digital excellence by sharing authentic stories that align consumers with your business goals. It will help your organization stay relevant with today’s and tomorrow’s connected consumers.

You will learn how to:

• Define your content goals
• Get buy-in from key people in the organization
• Shape your message in a new and authentic way
• Measure results