The hammer came down from Google on April 21 of this year: if you want traffic, your site better work on a phone.
Of course, we’ve been designing responsive sites for years now. Right?
So what changed in April? What do we need to do if we want to stay clear of the hammer?
How in the world are we going to make those phone-friendly sites look new and different?
Let’s take a look – and have a little talk.