Do you do social media with only a vague idea of how it may benefit your site? Or, perhaps you feel that it only has nebulous value for you? Some people have said that social media does not impact rankings in Google and Bing, but they have based that upon poorly-understood statements from search engineers and only a shallow analysis of social media platforms. From the perspective of deep experience in search engine optimization there are indeed some elements of social media that may be leveraged to obtain definite benefits and visibility in search engine’s results. In this session, both the technically advanced and novices may learn techniques for increasing the visibility of both websites and blogs through the use of social media. This will focus heavily upon Facebook and Twitter, but we will also touch upon some other primary social media networks.
Getting SEO Advantages from Social Media
Presented by Chris Silver Smith