Topic: You Built It… Now What?
Lori Calcott is a co-founder and partner of webShine. Originally from Pittsburgh, Lori has been working in the search space since 2001. As a paid search guru, Lori has transitioned with her clients through the various platforms starting with Overture, and currently in Google AdWords, Bing Ads, and Facebook Ads. As a published author of The Definitive Guide to Google AdWords, Lori is a leader in the paid search field. When not at work, Lori spends time with her family and can often be found hiking and skiing.