Topic: Getting to ROI ā The Shift to Results Oriented Google Analytics
Tom McCracken is a 20+ year web industry veteran. He has a blended background ranging across web development, UX, marketing, content strategy, data analysis, and agile project management. His passion is helping organizations leverage technology to drive measurable business impact.
Tom has consulted on over 100 interactive projects for organizations such as AT&T, U.S. Bank Corp, Simon & Schuster, IBM, Miami Dolphins, NEC, McDonaldās, SMU, Abbott Labs, Pratt & Whitney, ADP, E*TRADE, Nationwide Insurance, and Tektronics.
An avid open source contributor, he has built more than two dozen Drupal modules and WordPress plugins. Today, his core focus is developing results-oriented, data-driven tools to enable teams to deliver decisively better web experiences and ROI.