{"id":9,"date":"2017-05-16T12:21:09","date_gmt":"2017-05-16T12:21:09","guid":{"rendered":"https:\/\/2017.dfw.wordcamp.org\/sessions\/"},"modified":"2017-10-28T18:44:00","modified_gmt":"2017-10-28T23:44:00","slug":"sessions","status":"publish","type":"page","link":"https:\/\/dfw.wordcamp.org\/2017\/sessions\/","title":{"rendered":"Sessions"},"content":{"rendered":"

Saturday, November 11, 2017<\/h2>\n\n\t
\n\t\t\n\t\t\t
\n\t\t\t\t

\n\t\t\t\t\tKeynote Speaker\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Presented by Sheryle Gillihan<\/a><\/p>\n

Sheryle isn’t certain yet what the details of her Saturday keynote will be, but she does know that she wants to talk about purpose and community. And she hopes people come away with “the confidence to start something.”<\/p><\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

\n\t\t\t\t

\n\t\t\t\t\tIf You Think It, You Can Build It\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Presented by Scott Kingsley Clark<\/a><\/p>\n

As we use WordPress, we begin to become more comfortable with easy access to plugins, themes, and services that provide us with many different positive outcomes. However, if we don’t think long and hard about what our needs are about our content structures \u2014 we will make mistakes that cost time and money that could burn our bridges. In this session, we will prototype a website or application with live interaction from the attendees.<\/p><\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

\n\t\t\t\t

\n\t\t\t\t\tStarting Your Digital Agency With WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Presented by Brennen Bliss<\/a><\/p>\n

This session will cover how Brennen went from WordPress template user to digital agency owner, all while using WordPress as the framework for his business’ growth. One of the key points will be how to figure out if WordPress is the smartest choice for client projects. Considerations include the limitations of the platform, customizability, and even using WordPress as a content framework and utilizing the REST API for content delivery. Brennen will also comment on the value of the community, and what it means to digital agency clients (if, anything at all). And he’s done all of this while still being in High School. That goes to show how far WordPress can reach.<\/p><\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

\n\t\t\t\t

\n\t\t\t\t\tJavascript – Beyond jQuery\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Presented by Tanner Moushey<\/a><\/p>\n

Most developers have some experience with jQuery, but few of them understand the principles of Javascript and how to write and debug Javascript code. This session will cover best practices for writing object-oriented Javascript, benchmarking, and debugging.<\/p><\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

\n\t\t\t\t

\n\t\t\t\t\tYou Built It… Now What?\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Presented by Lori Calcott<\/a><\/p>\n

A session on advising your clients on the next steps for generating traffic to their site. The session will serve as an overview of the search marketing space including SEO, Paid Search, Facebook Advertising, and Local Search. The overall theme will be to help designers and developers address the questions they get from clients on how to generate traffic to their site.<\/p><\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

\n\t\t\t\t

\n\t\t\t\t\tCustomizing a Theme in the Browser\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Presented by Susan Ramsey<\/a><\/p>\n

Are you a blogger looking to take your site beyond the basic theme, but don’t have the budget for a custom website? With a little bit of knowledge, you can customize your own site; by doing it through the browser, you’ll immediately see where to make the changes, and get the instant gratification of seeing the updates immediately.<\/p><\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

\n\t\t\t\t

\n\t\t\t\t\tHow to Raise your Web Design Rates\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Presented by Erin Flynn<\/a><\/p>\n

Erin’s first year in business, she made a whopping $12,000. Before taxes. You can bet she “celebrated” with a whole bottle of (cheap) wine and a lot of tears. She’d worked SO hard, only to feel like a failure. Five years later, and her rates have shot from $500\/website, to over $10k\/website. It’s possible, but it’s not an easy process. In this session, she will break down how she improved her skills, created a better customer experience, and was able to raise her rates \u2014 and how others can too! It’s not all about code or design skills, the most overlooked soft-skills of customer service and communication played the biggest role in commanding higher prices. Erin wants to help others utilize these skills so they can boost their prices too.<\/p><\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

\n\t\t\t\t

\n\t\t\t\t\t360 Degrees of Security – Setting Standards for Your Websites and Yourself\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Presented by Adam W. Warner<\/a><\/p>\n

Mindfulness – “The quality or state of being conscious or aware of something.” Security can seem intimidating and complex for many, but we shouldn’t (and can’t) let that stop us from doing everything we can to secure our WordPress sites and ourselves. After all, our websites are often part of our livelihood. In this session Adam addresses the “big picture” of personal and website security and breaks down the fundamental tasks needed for a strong security plan online. He provides an actionable checklist on what attendees can implement immediately to better secure themselves online in addition to their WordPress websites. After attending this session, attendees will have a better understanding of personal security online and how it affects website security as a whole, as well as steps they can take to mitigate risk in the future.<\/p><\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

\n\t\t\t\t

\n\t\t\t\t\tCentralizing News through WordPress REST API\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Presented by Todd McKee<\/a><\/p>\n

UAMSHealth.com has used WordPress as their primary content management system for several years. In the last couple of years, they have started centralizing content areas to avoid duplication and errors. UAMSHealth.com serves as the primary hub for news at the University of Arkansas for Medical Sciences (UAMS). Their latest efforts involve syndicating the news through the WP Rest API. This session will cover how they started (syndication plugins that push posts to other sites), where they are now (content syndication of posts through REST), and where they are headed next (additional Custom Post Types and beyond). The session will dig into a little code and examples to show how it works, but prior knowledge is not required.<\/p><\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

\n\t\t\t\t

\n\t\t\t\t\tUsing Social Media to Grow your Personal Brand and Build your Freelance Business\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Presented by Isaac Irvine<\/a><\/p>\n

In this session, you’ll learn how to leverage social media and blogging to tell stories that inspire clients and potential clients to take a deeper look at your business. These are steps anyone can take and start using today – at WordCamp!<\/p>\n

    \n
  1. Be Authentic.<\/li>\n
  2. Your customers\/clients are ALWAYS the hero of your story.<\/li>\n
  3. Get involved in the WordPress community.<\/li>\n<\/ol>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
    \n\t\t\t\t

    \n\t\t\t\t\tIntegrating VR (Virtual Reality) Content into WordPress Websites\t\t\t\t<\/h2>\n\n\t\t\t\t
    \n\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    Presented by Jeff VanDrimmelen<\/a><\/p>\n

    VR adoption is skyrocketing. VR alone is expected that to grow from a 7 billion dollar industry to a 74 billion dollar industry in the next 4 years. Many content creators are already creating immersive VR content. We need to find ways to make this content accessible to users both on a desktop and in virtual reality. In this session, you’ll hear about the current virtual reality devices, software, and content, and about how to integrate that into your websites for a more immersive content experience.<\/p><\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

    \n\t\t\t\t

    \n\t\t\t\t\tThe Way to Theme Enlightenment\t\t\t\t<\/h2>\n\n\t\t\t\t
    \n\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    Presented by Amanda Giles<\/a><\/p>\n

    Stepping into theme development can be daunting. Sure, anyone with a little PHP skill and a basic understanding of the loop can create theme templates, but there are a number of things you can learn which can take your theme development to the next level. We’ll discuss the skills that can take you from a beginner theme developer to a master.<\/p><\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

    \n\t\t\t\t

    \n\t\t\t\t\tWorkshop: SEO in an Hour for WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t
    \n\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    Presented by Lindsay Halsey<\/a><\/p>\n

    A hands-on 2-hour workshop on how to invest one hour in your or your client’s website and positively impact the organic search results via SEO. We’ll start with the basics – the anatomy of a search engine results page and keyword research. Then, we’ll dive into a process that can be utilized on any WordPress website to prime it for SEO success via page titles and meta descriptions, XML sitemaps, search engine verification, schema markup, and more. Bring a website that you’d like to optimize for this hands-on workshop.<\/p><\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

    \n\t\t\t\t

    \n\t\t\t\t\tHerding Cats: How Project Management can Help Build Your Best Customer Experience (and then Make it Better)\t\t\t\t<\/h2>\n\n\t\t\t\t
    \n\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    Presented by Ani King<\/a><\/p>\n

    Whether you operate a business, do freelance design and development work, or blog professionally, chances are you have customers or consumers, and their experience matters to you. Organizing around customer needs, wants, and expectations can feel like an endless exercise in herding cats, but using the fundamentals of project management can help you build the experience you want your customers to have, and then take steps towards improvement.<\/p><\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

    \n\t\t\t\t

    \n\t\t\t\t\tOptimize Your WordPress Website\t\t\t\t<\/h2>\n\n\t\t\t\t
    \n\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    Presented by John Peterson<\/a><\/p>\n

    This session will cover PageSpeed and why it’s so important to have a speedy WordPress website. Discussion will include:<\/p>\n