{"id":1339,"date":"2017-10-04T12:22:20","date_gmt":"2017-10-04T17:22:20","guid":{"rendered":"https:\/\/2017.dfw.wordcamp.org\/?p=1339"},"modified":"2017-10-04T12:22:20","modified_gmt":"2017-10-04T17:22:20","slug":"wcdfw-speaker-spotlight-treva-marshall","status":"publish","type":"post","link":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-treva-marshall\/","title":{"rendered":"WCDFW Speaker Spotlight: Treva Marshall"},"content":{"rendered":"<p><strong>Topic: SEO, Design, and Analtyics \u2013 The WordPress Tifecta That Brings In More Traffic, Leads, and Income<\/strong><\/p>\n<p>Treva Marshall is the owner of Marshall Web Studio, where she uses her signature SMART Website System\u2122 to help small businesses create a powerful website that\u2019s not only beautiful but also search engine optimized (SEO) to bring them a steady flow of warm traffic to their business. Prior to starting her website design and technical support business, Treva spent over a decade in the IT industry as a Senior Software Developer for companies such as ExxonMobil and Atmos Energy. A teacher at heart, Treva\u2019s passion lies in combining her technical skills with her love for helping small businesses thrive by teaching online and in person workshops and through her signature program \u2013 The SMART Website Academy\u2122. Treva is also an Adjunct Professor in the Business College at Richland College and her work has been featured in the Huffington Post, Search Engine Journal, and more. When Treva isn\u2019t geeking out on websites, SEO, and internet marketing, you can find her reading a classic period piece novel or planning our her family\u2019s next road trip adventure.<\/p>\n<p><strong> How did you get involved in WordPress?<\/strong><\/p>\n<p>When I started my business, I researched various website platforms.<\/p>\n<p><strong>What do you do with WordPress?<\/strong><\/p>\n<p>I design smart websites for small businesses<\/p>\n<p><strong>What has your experience with the WordPress community been like?<\/strong><\/p>\n<p>The community is very informative and helpful.<\/p>\n<p><strong>Why did you want to speak at WordCamp DFW?<\/strong><\/p>\n<p>To help others understand the importance of having the total package (right platform &#8211; WordPress, right traffic for conversions &#8211; SEO , a means for tracking and monitoring &#8211; Google Analytics) in order for a website to be a valuable business asset.<\/p>\n<p><strong>Why did you decide to speak on SEO, design and analytics?<\/strong><\/p>\n<p>It&#8217;s a topic that I&#8217;m passionate about.<\/p>\n<p><strong>What do you hope the audience gets from your talk?<\/strong><\/p>\n<p>Take-aways they can implement or have someone implement for them.<\/p>\n<p><em><a href=\"https:\/\/2017.dfw.wordcamp.org\/tickets\/\">Tickets are now on sale<\/a>\u00a0for this year\u2019s WordCamp DFW held on Nov. 11-12. There are also plenty of opportunities to\u00a0<a href=\"https:\/\/2017.dfw.wordcamp.org\/call-for-sponsors\/\">sponsor the event<\/a>\u00a0or\u00a0<a href=\"https:\/\/2017.dfw.wordcamp.org\/call-for-volunteers\/\">help run it<\/a>. We hope to see you there!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Topic: SEO, Design, and Analtyics \u2013 The WordPress Tifecta That Brings In More Traffic, Leads, and Income Treva Marshall is the owner of Marshall Web Studio, where she uses her signature SMART Website System\u2122 to help small businesses create a powerful website that\u2019s not only beautiful but also search engine optimized (SEO) to bring them &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-treva-marshall\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;WCDFW Speaker Spotlight: Treva Marshall&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8005857,"featured_media":1341,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"WCDFW Speaker Spotlight: Treva Marshall","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1158652],"tags":[],"class_list":["post-1339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordcamp-dfw-speakers"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/treva-marshall.jpg?fit=2000%2C1200&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8K1gz-lB","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1188,"url":"https:\/\/dfw.wordcamp.org\/2017\/wordcamp-dfw-speakers-round-one\/","url_meta":{"origin":1339,"position":0},"title":"WordCamp DFW Speakers: Round One","author":"Jacob Martella","date":"September 20, 2017","format":false,"excerpt":"With WordCamp DFW just 52 days away, the organizing committee is ready to announce the first round of speakers for this year\u2019s event. If you still want to speak at this year\u2019s WordCamp DFW, don\u2019t worry; there\u2019s still time. You can still fill out an application here. The deadline for\u2026","rel":"","context":"In &quot;WordCamp DFW Announcements&quot;","block_context":{"text":"WordCamp DFW Announcements","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-announcements\/"},"img":{"alt_text":"Interior of symphony hall","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1509,"url":"https:\/\/dfw.wordcamp.org\/2017\/wordcamp-dfw-speakers-round-three\/","url_meta":{"origin":1339,"position":1},"title":"WordCamp DFW Speakers: Round Three","author":"Jacob Martella","date":"October 2, 2017","format":false,"excerpt":"With WordCamp DFW just 40 days away, the organizing team is ready to announce the next round of speakers for this year\u2019s event. The schedule for WordCamp DFW 2017 will be released in the near future. So, here is the next round of confirmed speakers for WordCamp DFW 2017: Adam\u2026","rel":"","context":"In &quot;WordCamp DFW Announcements&quot;","block_context":{"text":"WordCamp DFW Announcements","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-announcements\/"},"img":{"alt_text":"Interior of symphony hall","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2401,"url":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-adam-fout\/","url_meta":{"origin":1339,"position":2},"title":"WCDFW Speaker Spotlight: Adam Fout","author":"Jacob Martella","date":"November 7, 2017","format":false,"excerpt":"Topic:\u00a0The Basics of Content Marketing Adam Fout is the lead content writer at Blue Steele Solutions, a full-service marketing company in the Dallas-Fort Worth Metroplex with clients all over the U.S. After completing a series of degrees in technical communication, he left the manuals and SOPs behind and made the\u2026","rel":"","context":"In &quot;WordCamp DFW Speakers&quot;","block_context":{"text":"WordCamp DFW Speakers","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-speakers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/adam-fouts.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/adam-fouts.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/adam-fouts.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/adam-fouts.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/adam-fouts.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1683,"url":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-john-peterson\/","url_meta":{"origin":1339,"position":3},"title":"WCDFW Speaker Spotlight: John Peterson","author":"Jacob Martella","date":"November 9, 2017","format":false,"excerpt":"Topic:\u00a0Optimize Your WordPress Website John Peterson\u2019s first taste of the power of the web came during college. He wrote an innovative grade distribution search engine that peaked at around 21,000 hits a day. Innovation earned John a scary call from the Dean, and later a Distinguished Student Award and a\u2026","rel":"","context":"In &quot;WordCamp DFW Speakers&quot;","block_context":{"text":"WordCamp DFW Speakers","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-speakers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/john-peterson.jpg?fit=1200%2C721&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/john-peterson.jpg?fit=1200%2C721&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/john-peterson.jpg?fit=1200%2C721&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/john-peterson.jpg?fit=1200%2C721&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/john-peterson.jpg?fit=1200%2C721&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2396,"url":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-sara-graybill\/","url_meta":{"origin":1339,"position":4},"title":"WCDFW Speaker Spotlight: Sara Graybill","author":"Jacob Martella","date":"November 7, 2017","format":false,"excerpt":"Topic:\u00a0Creating A Digital Marketing Strategy That Works Sara is the owner of Graybill Creative, a web design and digital marketing agency. She has been helping business owners and non-profits with their digital marketing since 2009. She does that through website design and development, technical services, and online marketing consulting. Find\u2026","rel":"","context":"In &quot;WordCamp DFW Speakers&quot;","block_context":{"text":"WordCamp DFW Speakers","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-speakers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/sara-graybill.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/sara-graybill.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/sara-graybill.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/sara-graybill.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/sara-graybill.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2466,"url":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-lori-calcott\/","url_meta":{"origin":1339,"position":5},"title":"WCDFW Speaker Spotlight: Lori Calcott","author":"Jacob Martella","date":"November 8, 2017","format":false,"excerpt":"Topic:\u00a0You Built It\u2026 Now What? Lori Calcott is a co-founder and partner of webShine and WordPress SEO Hub. Originally from Pittsburgh, Lori has been working in the search space since 2001. As a paid search guru, Lori has transitioned with her clients through the various platforms starting with Overture, and\u2026","rel":"","context":"In &quot;WordCamp DFW Speakers&quot;","block_context":{"text":"WordCamp DFW Speakers","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-speakers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/lori-calcott.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/lori-calcott.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/lori-calcott.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/lori-calcott.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/lori-calcott.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/1339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/8005857"}],"replies":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/comments?post=1339"}],"version-history":[{"count":3,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/1339\/revisions"}],"predecessor-version":[{"id":1491,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/1339\/revisions\/1491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/media\/1341"}],"wp:attachment":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/categories?post=1339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/tags?post=1339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}