{"id":1683,"date":"2017-11-09T13:48:53","date_gmt":"2017-11-09T19:48:53","guid":{"rendered":"https:\/\/2017.dfw.wordcamp.org\/?p=1683"},"modified":"2017-11-09T13:48:53","modified_gmt":"2017-11-09T19:48:53","slug":"wcdfw-speaker-spotlight-john-peterson","status":"publish","type":"post","link":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-john-peterson\/","title":{"rendered":"WCDFW Speaker Spotlight: John Peterson"},"content":{"rendered":"<p><strong>Topic:\u00a0Optimize Your WordPress Website<\/strong><\/p>\n<p>John Peterson\u2019s first taste of the power of the web came during college. He wrote an innovative grade distribution search engine that peaked at around 21,000 hits a day. Innovation earned John a scary call from the Dean, and later a Distinguished Student Award and a Services in Engineering Award. Don&#8217;t ever underestimate the power of crude Perl scripts and HTML! Today, John is the President at Develare and manages a team of five. John and his team love making the web work for small business, and his latest crusade is battling slow websites. In doing so, clients have had dramatic reductions in Cost per Lead (CPL) and big bumps in traffic. Whether you have 300 or 300,000 sessions per month John is happy to share tips to help you succeed. John is one of the Lead Organizers for the Houston WordPress Meetup Group and an Officer with SearchHOU. He enjoys sharing his WordPress knowledge and giving back to the community. He has spoken at the DFW WordPress Meetup Group, the Fort Worth WordPress Users Group, Houston WordPress Meetup Group, and SearchHOU.<\/p>\n<p><strong>How did you get involved in WordPress?<\/strong><\/p>\n<p>I first used WordPress for a client project and ended up using it for a website for my wedding. However, I got deeply involved after WordCamp DFW 2010. I met so many friendly people at that event and learned so much. Definitely a life-changing experience.<\/p>\n<p><strong>What do you do with WordPress?<\/strong><\/p>\n<p>My company, Develare uses a process driven approach to create and manage small business websites focused on their niche in the market.<\/p>\n<p><strong>What has your experience with the WordPress community been like?<\/strong><\/p>\n<p>Amazing. Everyone is so helpful and friendly. I used to be a full-time developer on the Microsoft stack, and their community is nothing like the WordPress Community.<\/p>\n<p><strong>Why did you want to speak at WordCamp DFW?<\/strong><\/p>\n<p>DFW has a vibrant digital marketing community. It will be nice to return and give back to that community that inspired me to get involved with WordPress back in 2010.<\/p>\n<p><strong>Why did you decide to speak on optimizing websites?<\/strong><\/p>\n<p>WordPress Optimization is a task that so many small businesses overlook. We\u2019ve seen PageSpeed, and other optimizations reduce the Cost Per Lead (CPL) from $600 to $90. We&#8217;ve also seen PageSpeed optimizations double traffic for others. PageSpeed is an important metric that Google uses for ranking websites. No matter how much traffic a site gets, a speedy website is necessary for a pleasant user experience.<\/p>\n<p><strong>What do you hope the audience gets from your talk?<\/strong><\/p>\n<p>Fantastic take-aways to optimize WordPress and improve their PageSpeed score. I\u2019ll give lots of free methods and recommend some premium services.<\/p>\n<p>I hope they&#8217;ll understand the why with a research-driven business side and then be able to take action on what they learned with the developer-driven implementation side.<\/p>\n<p><em><a href=\"https:\/\/2017.dfw.wordcamp.org\/tickets\/\">Tickets are now on sale<\/a>\u00a0for this year\u2019s WordCamp DFW held on Nov. 11-12. There are also plenty of opportunities to\u00a0<a href=\"https:\/\/2017.dfw.wordcamp.org\/call-for-sponsors\/\">sponsor the event<\/a>\u00a0or\u00a0<a href=\"https:\/\/2017.dfw.wordcamp.org\/call-for-volunteers\/\">help run it<\/a>. We hope to see you there!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Topic:\u00a0Optimize Your WordPress Website John Peterson\u2019s first taste of the power of the web came during college. He wrote an innovative grade distribution search engine that peaked at around 21,000 hits a day. Innovation earned John a scary call from the Dean, and later a Distinguished Student Award and a Services in Engineering Award. Don&#8217;t &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-john-peterson\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;WCDFW Speaker Spotlight: John Peterson&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8005857,"featured_media":2560,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"WCDFW Speaker Spotlight:","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1158652],"tags":[],"class_list":["post-1683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordcamp-dfw-speakers"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pheMWK-r9","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1509,"url":"https:\/\/dfw.wordcamp.org\/2017\/wordcamp-dfw-speakers-round-three\/","url_meta":{"origin":1683,"position":0},"title":"WordCamp DFW Speakers: Round Three","author":"Jacob Martella","date":"October 2, 2017","format":false,"excerpt":"With WordCamp DFW just 40 days away, the organizing team is ready to announce the next round of speakers for this year\u2019s event. The schedule for WordCamp DFW 2017 will be released in the near future. So, here is the next round of confirmed speakers for WordCamp DFW 2017: Adam\u2026","rel":"","context":"In &quot;WordCamp DFW Announcements&quot;","block_context":{"text":"WordCamp DFW Announcements","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-announcements\/"},"img":{"alt_text":"Interior of symphony hall","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1161,"url":"https:\/\/dfw.wordcamp.org\/2017\/my-wordpress-story-sharing-the-power-of-wordpress\/","url_meta":{"origin":1683,"position":1},"title":"My WordPress Story: Sharing the Power of WordPress","author":"Jacob Martella","date":"September 15, 2017","format":false,"excerpt":"Kay Kinser is the volunteer wrangler for this year\u2019s WordCamp DFW. My love for technology started in 1981 when I began operating an ECRM 7600 computer and providing user support. From there I managed and trained operators on a Hewlett-Packard 3000 and an IBM 4341. I was operating an IBM\u2026","rel":"","context":"In &quot;WordPress Stories&quot;","block_context":{"text":"WordPress Stories","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordpress-stories\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/kay-kinser-story.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/kay-kinser-story.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/kay-kinser-story.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/kay-kinser-story.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/kay-kinser-story.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2401,"url":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-adam-fout\/","url_meta":{"origin":1683,"position":2},"title":"WCDFW Speaker Spotlight: Adam Fout","author":"Jacob Martella","date":"November 7, 2017","format":false,"excerpt":"Topic:\u00a0The Basics of Content Marketing Adam Fout is the lead content writer at Blue Steele Solutions, a full-service marketing company in the Dallas-Fort Worth Metroplex with clients all over the U.S. After completing a series of degrees in technical communication, he left the manuals and SOPs behind and made the\u2026","rel":"","context":"In &quot;WordCamp DFW Speakers&quot;","block_context":{"text":"WordCamp DFW Speakers","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-speakers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/adam-fouts.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/adam-fouts.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/adam-fouts.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/adam-fouts.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/adam-fouts.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1484,"url":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-aaron-campbell\/","url_meta":{"origin":1683,"position":3},"title":"WCDFW Speaker Spotlight: Aaron Campbell","author":"Jacob Martella","date":"October 11, 2017","format":false,"excerpt":"Topic:\u00a0The Future: Why Open Matters Aaron is the WordPress Security Team lead, has been a regular contributor to WordPress for more than ten years, and is currently funded by GoDaddy to work full time on the WordPress open source project. He has over seventeen years of web development experience and\u2026","rel":"","context":"In &quot;WordCamp DFW Speakers&quot;","block_context":{"text":"WordCamp DFW Speakers","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-speakers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/aaron-campbell.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/aaron-campbell.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/aaron-campbell.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/aaron-campbell.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/aaron-campbell.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1777,"url":"https:\/\/dfw.wordcamp.org\/2017\/wordcamp-dfw-partners-with-tarrant-area-food-bank-for-canned-food-drive\/","url_meta":{"origin":1683,"position":4},"title":"WordCamp DFW Partners with Tarrant Area Food Bank for Canned Food Drive","author":"Jacob Martella","date":"October 23, 2017","format":false,"excerpt":"WordCamp DFW is pleased to announce that it\u2019s partnered with the Tarrant Area Food Bank for a canned food drive during this year\u2019s event. Organizers are asking for attendees in the Dallas-Fort Worth area to bring canned food for those in need in Tarrant County this Thanksgiving. \u201cThis years WordCamp\u2026","rel":"","context":"In &quot;WordCamp DFW Announcements&quot;","block_context":{"text":"WordCamp DFW Announcements","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-announcements\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/08\/what-to-do-fort-worth.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/08\/what-to-do-fort-worth.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/08\/what-to-do-fort-worth.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/08\/what-to-do-fort-worth.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/08\/what-to-do-fort-worth.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1010,"url":"https:\/\/dfw.wordcamp.org\/2017\/my-wordpress-story-falling-into-wordpress\/","url_meta":{"origin":1683,"position":5},"title":"My WordPress Story: Drawing from the WordPress Community","author":"Jacob Martella","date":"September 11, 2017","format":false,"excerpt":"Marc Gratch is the budget and lead wrangler for this year\u2019s WordCamp DFW. I fell into development. In 2010 I and two others had been running a brand management company for three years. We had lofty goals of planning and executing integrated marketing campaigns; selling websites was an easy way\u2026","rel":"","context":"In &quot;WordPress Stories&quot;","block_context":{"text":"WordPress Stories","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordpress-stories\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/marc-gratch-story.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/marc-gratch-story.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/marc-gratch-story.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/marc-gratch-story.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/marc-gratch-story.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/john-peterson.jpg?fit=2000%2C1201&ssl=1","_links":{"self":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/1683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/8005857"}],"replies":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/comments?post=1683"}],"version-history":[{"count":2,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/1683\/revisions"}],"predecessor-version":[{"id":2561,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/1683\/revisions\/2561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/media\/2560"}],"wp:attachment":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/categories?post=1683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/tags?post=1683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}