{"id":1737,"date":"2017-11-01T12:07:17","date_gmt":"2017-11-01T17:07:17","guid":{"rendered":"https:\/\/2017.dfw.wordcamp.org\/?p=1737"},"modified":"2017-11-01T12:07:17","modified_gmt":"2017-11-01T17:07:17","slug":"wcdfw-speaker-spotlight-lindsay-halsey","status":"publish","type":"post","link":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-lindsay-halsey\/","title":{"rendered":"WCDFW Speaker Spotlight: Lindsay Halsey"},"content":{"rendered":"<p><strong>Topic:\u00a0SEO in an Hour for WordPress<\/strong><\/p>\n<p>Lindsay Halsey is a co-founder and partner of webShine, a search engine marketing agency in Basalt, Colorado. She is also co-founder and partner in WP SEO Hub with a scheduled launch in late October. She graduated from Dartmouth College with a degree in Economics and spent several years as a mountain guide and ski patroller. In 2008 Lindsay made the leap into search engine marketing. Her primary interest is search engine optimization for WordPress websites.<\/p>\n<p><strong>How did you get involved in WordPress?<\/strong><\/p>\n<p>I became involved with WordPress via search engine marketing. Specifically, I specialize in SEO for WordPress websites.<\/p>\n<p><strong>What do you do with WordPress?<\/strong><\/p>\n<p>I&#8217;ve been working as a search engine marketer for 8 years and along the way have worked in many content management systems. WordPress is by far my favorite for SEO and usability.<\/p>\n<p><strong>What has your experience with the WordPress community been like?<\/strong><\/p>\n<p>I&#8217;m new to the WordPress community. My first WordCamp was in Denver in August and I&#8217;m looking forward to WordCamp DFW.<\/p>\n<p><strong>Why did you want to speak at WordCamp DFW?<\/strong><\/p>\n<p>I wanted to speak at WordCamp DFW to share some SEO insights and be a part of the event. I&#8217;m also looking forward to attending sessions in the many areas of WordPress where I am a novice.<\/p>\n<p><strong>Why did you decide to speak on SEO?<\/strong><\/p>\n<p>WordPress is very SEO friendly, but there is an art and a science to configuring SEO plugins. I&#8217;ve found that if I apply an hour to a website in WordPress, I can accomplish a lot in terms of SEO. In the workshop, SEO in an Hour for WordPress I&#8217;ll outline this process.<\/p>\n<p><strong>What do you hope the audience gets from your talk?<\/strong><\/p>\n<p>I hope the audience comes away feeling confident that they optimize their website or their customer&#8217;s websites to meet SEO best practices via a simple, repeatable process that works on WordPress websites that range from just a few pages to thousands of pages.<\/p>\n<p><em><a href=\"https:\/\/2017.dfw.wordcamp.org\/tickets\/\">Tickets are now on sale<\/a>\u00a0for this year\u2019s WordCamp DFW held on Nov. 11-12. There are also plenty of opportunities to\u00a0<a href=\"https:\/\/2017.dfw.wordcamp.org\/call-for-sponsors\/\">sponsor the event<\/a>\u00a0or\u00a0<a href=\"https:\/\/2017.dfw.wordcamp.org\/call-for-volunteers\/\">help run it<\/a>. We hope to see you there!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Topic:\u00a0SEO in an Hour for WordPress Lindsay Halsey is a co-founder and partner of webShine, a search engine marketing agency in Basalt, Colorado. She is also co-founder and partner in WP SEO Hub with a scheduled launch in late October. She graduated from Dartmouth College with a degree in Economics and spent several years as &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-lindsay-halsey\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;WCDFW Speaker Spotlight: Lindsay Halsey&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8005857,"featured_media":1738,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"WCDFW Speaker Spotlight: Lindsay Halsey","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1158652],"tags":[],"class_list":["post-1737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordcamp-dfw-speakers"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/lindsay-halsey.jpg?fit=2000%2C1200&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8K1gz-s1","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1509,"url":"https:\/\/dfw.wordcamp.org\/2017\/wordcamp-dfw-speakers-round-three\/","url_meta":{"origin":1737,"position":0},"title":"WordCamp DFW Speakers: Round Three","author":"Jacob Martella","date":"October 2, 2017","format":false,"excerpt":"With WordCamp DFW just 40 days away, the organizing team is ready to announce the next round of speakers for this year\u2019s event. The schedule for WordCamp DFW 2017 will be released in the near future. So, here is the next round of confirmed speakers for WordCamp DFW 2017: Adam\u2026","rel":"","context":"In &quot;WordCamp DFW Announcements&quot;","block_context":{"text":"WordCamp DFW Announcements","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-announcements\/"},"img":{"alt_text":"Interior of symphony hall","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2470,"url":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-chris-silver-smith\/","url_meta":{"origin":1737,"position":1},"title":"WCDFW Speaker Spotlight: Chris Silver Smith","author":"Jacob Martella","date":"November 9, 2017","format":false,"excerpt":"Topic:\u00a0Getting SEO Advantages from Social Media Chris Silver Smith is the founder of Argent Media (argentmedia.com), a search marketing agency specializing in SEO, Local SEO, Social Media, and Online Reputation Management. Chris has provided consulting for many Fortune 500 and Internet Retailer 500 companies including Pottery Barn, LL Bean, Orbitz,\u2026","rel":"","context":"In &quot;WordCamp DFW Speakers&quot;","block_context":{"text":"WordCamp DFW Speakers","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-speakers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/chris-silver-smith.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/chris-silver-smith.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/chris-silver-smith.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/chris-silver-smith.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/chris-silver-smith.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1339,"url":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-treva-marshall\/","url_meta":{"origin":1737,"position":2},"title":"WCDFW Speaker Spotlight: Treva Marshall","author":"Jacob Martella","date":"October 4, 2017","format":false,"excerpt":"Topic: SEO, Design, and Analtyics \u2013 The WordPress Tifecta That Brings In More Traffic, Leads, and Income Treva Marshall is the owner of Marshall Web Studio, where she uses her signature SMART Website System\u2122 to help small businesses create a powerful website that\u2019s not only beautiful but also search engine\u2026","rel":"","context":"In &quot;WordCamp DFW Speakers&quot;","block_context":{"text":"WordCamp DFW Speakers","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-speakers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/treva-marshall.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/treva-marshall.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/treva-marshall.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/treva-marshall.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/treva-marshall.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2466,"url":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-lori-calcott\/","url_meta":{"origin":1737,"position":3},"title":"WCDFW Speaker Spotlight: Lori Calcott","author":"Jacob Martella","date":"November 8, 2017","format":false,"excerpt":"Topic:\u00a0You Built It\u2026 Now What? Lori Calcott is a co-founder and partner of webShine and WordPress SEO Hub. Originally from Pittsburgh, Lori has been working in the search space since 2001. As a paid search guru, Lori has transitioned with her clients through the various platforms starting with Overture, and\u2026","rel":"","context":"In &quot;WordCamp DFW Speakers&quot;","block_context":{"text":"WordCamp DFW Speakers","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-speakers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/lori-calcott.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/lori-calcott.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/lori-calcott.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/lori-calcott.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/lori-calcott.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1188,"url":"https:\/\/dfw.wordcamp.org\/2017\/wordcamp-dfw-speakers-round-one\/","url_meta":{"origin":1737,"position":4},"title":"WordCamp DFW Speakers: Round One","author":"Jacob Martella","date":"September 20, 2017","format":false,"excerpt":"With WordCamp DFW just 52 days away, the organizing committee is ready to announce the first round of speakers for this year\u2019s event. If you still want to speak at this year\u2019s WordCamp DFW, don\u2019t worry; there\u2019s still time. You can still fill out an application here. The deadline for\u2026","rel":"","context":"In &quot;WordCamp DFW Announcements&quot;","block_context":{"text":"WordCamp DFW Announcements","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-announcements\/"},"img":{"alt_text":"Interior of symphony hall","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1688,"url":"https:\/\/dfw.wordcamp.org\/2017\/sponsor-shoutout-wp-seo-hub\/","url_meta":{"origin":1737,"position":5},"title":"Sponsor Shoutout: WP SEO Hub","author":"Jacob Martella","date":"October 19, 2017","format":false,"excerpt":"We're happy to have WP SEO Hub as one of our Wildfire sponsors for this year's WordCamp DFW. You can learn more about what WP SEO Hub does here. What is WP SEO Hub about? Scheduled to launch in early November, WP SEO Hub is a do-it-yourself SEO platform for\u2026","rel":"","context":"In &quot;WordCamp DFW Sponsors&quot;","block_context":{"text":"WordCamp DFW Sponsors","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-sponsors\/"},"img":{"alt_text":"thanksgiving square written in mosaic tiles","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/05\/thanksgiving-square.jpg?fit=1200%2C859&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/05\/thanksgiving-square.jpg?fit=1200%2C859&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/05\/thanksgiving-square.jpg?fit=1200%2C859&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/05\/thanksgiving-square.jpg?fit=1200%2C859&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/05\/thanksgiving-square.jpg?fit=1200%2C859&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/1737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/8005857"}],"replies":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/comments?post=1737"}],"version-history":[{"count":1,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/1737\/revisions"}],"predecessor-version":[{"id":1739,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/1737\/revisions\/1739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/media\/1738"}],"wp:attachment":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/categories?post=1737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/tags?post=1737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}