{"id":2401,"date":"2017-11-07T13:50:27","date_gmt":"2017-11-07T19:50:27","guid":{"rendered":"https:\/\/2017.dfw.wordcamp.org\/?p=2401"},"modified":"2017-11-07T13:50:27","modified_gmt":"2017-11-07T19:50:27","slug":"wcdfw-speaker-spotlight-adam-fout","status":"publish","type":"post","link":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-adam-fout\/","title":{"rendered":"WCDFW Speaker Spotlight: Adam Fout"},"content":{"rendered":"<p><strong>Topic:\u00a0The Basics of Content Marketing<\/strong><\/p>\n<p>Adam Fout is the lead content writer at Blue Steele Solutions, a full-service marketing company in the Dallas-Fort Worth Metroplex with clients all over the U.S. After completing a series of degrees in technical communication, he left the manuals and SOPs behind and made the switch to digital marketing and content creation. He writes regularly on the subject of content marketing and customer retention, is a regular contributor to a variety of publications (including PostFunnel and The Layout), and specializes in the intersection between content marketing and WordPress. To learn more, visit bluesteelesolutions.com and adamfout.com.<\/p>\n<p><strong>How did you get involved in WordPress?<\/strong><\/p>\n<p>I learned to use WordPress when I went back to college for a technical communication degree. I fell into an internship at a small WordPress shop, Blue Steele Solutions, and I&#8217;ve been there ever since.<\/p>\n<p><strong>What do you do with WordPress?<\/strong><\/p>\n<p>I mostly use WordPress as a content creator, and though I have a basic understanding of HTML and CSS, I&#8217;m more comfortable using plugins and\/or trusting experts for my design\/development solutions. If I need to make small changes that are simple to implement, I can, but I prefer to focus on the power of WordPress for creating and disseminating content.<\/p>\n<p><strong>What has your experience with the WordPress community been like?<\/strong><\/p>\n<p>The WordPress community is amazing. Though I had almost no experience in WordPress, my first WordCamp in San Diego still felt welcoming and inclusive. I was impressed by the range of folks who were involved and the willingness of everyone to join together, teach, and help. I think it&#8217;s an awesome community, and I&#8217;m grateful to be a part of it!<\/p>\n<p><strong>Why did you want to speak at WordCamp DFW?<\/strong><\/p>\n<p>I wanted to speak at DFW WordCamp because I&#8217;ve noticed many WordCamps focus heavily on design and development and have little about content creation, especially content marketing, which surprised me given how integral content is to everything we do in the WordPress community \u2014 it&#8217;s what every website is built for! I just wanted to give the content folks some love and help those who aren&#8217;t familiar with content marketing to learn how to implement it on their own site.<\/p>\n<p><strong>Why did you decide to speak on content marketing?<\/strong><\/p>\n<p>I love content marketing. It&#8217;s my passion and something that can make a huge difference to businesses of all sizes, and it has at its heart an altruism that isn&#8217;t often found in the world of marketing. Content marketing is the WordPress of marketing, and I love nothing more than being able to show people how they can help others AND market their website at the same time.<\/p>\n<p><strong>What do you hope the audience gets from your talk?<\/strong><\/p>\n<p>I hope my audience walks away with an immediate understanding of how to implement basic content marketing practices on their website, along with the value of doing so.<\/p>\n<p><em><a href=\"https:\/\/2017.dfw.wordcamp.org\/tickets\/\">Tickets are now on sale<\/a>\u00a0for this year\u2019s WordCamp DFW held on Nov. 11-12. There are also plenty of opportunities to\u00a0<a href=\"https:\/\/2017.dfw.wordcamp.org\/call-for-sponsors\/\">sponsor the event<\/a>\u00a0or\u00a0<a href=\"https:\/\/2017.dfw.wordcamp.org\/call-for-volunteers\/\">help run it<\/a>. We hope to see you there!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Topic:\u00a0The Basics of Content Marketing Adam Fout is the lead content writer at Blue Steele Solutions, a full-service marketing company in the Dallas-Fort Worth Metroplex with clients all over the U.S. After completing a series of degrees in technical communication, he left the manuals and SOPs behind and made the switch to digital marketing and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-adam-fout\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;WCDFW Speaker Spotlight: Adam Fout&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8005857,"featured_media":2407,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"WCDFW Speaker Spotlight: Adam Fout","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1158652],"tags":[],"class_list":["post-2401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordcamp-dfw-speakers"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/adam-fouts.jpg?fit=2000%2C1200&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8K1gz-CJ","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1509,"url":"https:\/\/dfw.wordcamp.org\/2017\/wordcamp-dfw-speakers-round-three\/","url_meta":{"origin":2401,"position":0},"title":"WordCamp DFW Speakers: Round Three","author":"Jacob Martella","date":"October 2, 2017","format":false,"excerpt":"With WordCamp DFW just 40 days away, the organizing team is ready to announce the next round of speakers for this year\u2019s event. The schedule for WordCamp DFW 2017 will be released in the near future. So, here is the next round of confirmed speakers for WordCamp DFW 2017: Adam\u2026","rel":"","context":"In &quot;WordCamp DFW Announcements&quot;","block_context":{"text":"WordCamp DFW Announcements","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-announcements\/"},"img":{"alt_text":"Interior of symphony hall","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1682,"url":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-adam-warner\/","url_meta":{"origin":2401,"position":1},"title":"WCDFW Speaker Spotlight: Adam Warner","author":"Jacob Martella","date":"October 18, 2017","format":false,"excerpt":"Topic: 360 Degrees of Security \u2013 Setting Standards for Your Websites and Yourself Adam W. Warner first discovered WordPress in 2005 and has since founded several WordPress-focused businesses that provide education, plugins and consulting services for online business owners. In 2016 he brought his passion for WordPress to SiteLock as\u2026","rel":"","context":"In &quot;WordCamp DFW Speakers&quot;","block_context":{"text":"WordCamp DFW Speakers","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-speakers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/adam-warner.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/adam-warner.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/adam-warner.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/adam-warner.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/adam-warner.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2396,"url":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-sara-graybill\/","url_meta":{"origin":2401,"position":2},"title":"WCDFW Speaker Spotlight: Sara Graybill","author":"Jacob Martella","date":"November 7, 2017","format":false,"excerpt":"Topic:\u00a0Creating A Digital Marketing Strategy That Works Sara is the owner of Graybill Creative, a web design and digital marketing agency. She has been helping business owners and non-profits with their digital marketing since 2009. She does that through website design and development, technical services, and online marketing consulting. Find\u2026","rel":"","context":"In &quot;WordCamp DFW Speakers&quot;","block_context":{"text":"WordCamp DFW Speakers","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-speakers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/sara-graybill.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/sara-graybill.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/sara-graybill.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/sara-graybill.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/sara-graybill.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1336,"url":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-brennen-bliss\/","url_meta":{"origin":2401,"position":3},"title":"WCDFW Speaker Spotlight: Brennen Bliss","author":"Jacob Martella","date":"September 29, 2017","format":false,"excerpt":"Topic:\u00a0Starting Your Digital Agency With WordPress Brennen is the CEO and founder of the North Texas digital marketing agency, PixelCutLabs. At 18 years old, he is a member of the American Marketing Association and an expert on the subject. His marketing agency provides services to local and multinational companies, with\u2026","rel":"","context":"In &quot;WordCamp DFW Speakers&quot;","block_context":{"text":"WordCamp DFW Speakers","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-speakers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/brennen-bliss.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/brennen-bliss.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/brennen-bliss.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/brennen-bliss.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/brennen-bliss.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1188,"url":"https:\/\/dfw.wordcamp.org\/2017\/wordcamp-dfw-speakers-round-one\/","url_meta":{"origin":2401,"position":4},"title":"WordCamp DFW Speakers: Round One","author":"Jacob Martella","date":"September 20, 2017","format":false,"excerpt":"With WordCamp DFW just 52 days away, the organizing committee is ready to announce the first round of speakers for this year\u2019s event. If you still want to speak at this year\u2019s WordCamp DFW, don\u2019t worry; there\u2019s still time. You can still fill out an application here. The deadline for\u2026","rel":"","context":"In &quot;WordCamp DFW Announcements&quot;","block_context":{"text":"WordCamp DFW Announcements","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-announcements\/"},"img":{"alt_text":"Interior of symphony hall","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1731,"url":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-sean-jackson\/","url_meta":{"origin":2401,"position":5},"title":"WCDFW Speaker Spotlight: Sean Jackson","author":"Jacob Martella","date":"October 30, 2017","format":false,"excerpt":"Topic:\u00a0Beyond the basics of WordPress SEO Sean Jackson is a founding partner of Rainmaker Digital (formerly Copyblogger) - creators of Copyblogger.com, StudioPress\/Genesis, Rainmaker Platform and other online products\/services. Often referred to as the \"Geek that Speaks,\" Sean has a true passion for technology and how it is applied to the\u2026","rel":"","context":"In &quot;WordCamp DFW Speakers&quot;","block_context":{"text":"WordCamp DFW Speakers","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-speakers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/sean-jackson.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/sean-jackson.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/sean-jackson.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/sean-jackson.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/sean-jackson.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/2401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/8005857"}],"replies":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/comments?post=2401"}],"version-history":[{"count":2,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/2401\/revisions"}],"predecessor-version":[{"id":2403,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/2401\/revisions\/2403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/media\/2407"}],"wp:attachment":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=2401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/categories?post=2401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/tags?post=2401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}