{"id":2466,"date":"2017-11-08T12:02:21","date_gmt":"2017-11-08T18:02:21","guid":{"rendered":"https:\/\/2017.dfw.wordcamp.org\/?p=2466"},"modified":"2017-11-08T12:02:21","modified_gmt":"2017-11-08T18:02:21","slug":"wcdfw-speaker-spotlight-lori-calcott","status":"publish","type":"post","link":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-lori-calcott\/","title":{"rendered":"WCDFW Speaker Spotlight: Lori Calcott"},"content":{"rendered":"<p><strong>Topic:\u00a0You Built It\u2026 Now What?<\/strong><\/p>\n<p>Lori Calcott is a co-founder and partner of webShine and WordPress SEO Hub. Originally from Pittsburgh, Lori has been working in the search space since 2001. As a paid search guru, Lori has transitioned with her clients through the various platforms starting with Overture, and currently in Google AdWords, Bing Ads, and Facebook Ads. As a published author of The Definitive Guide to Google AdWords, Lori is a leader in the paid search field. When not at work, Lori enjoys spending time with her family in the Colorado mountains.<\/p>\n<p><strong>How did you get involved in WordPress?<\/strong><\/p>\n<p>I have been working in the search marketing world for 12 years and have spent the last 7 years as a partner of a small agency. We work with web sites of all sizes and over the years we have found that we prefer to work with WordPress sites.<\/p>\n<p><strong>What do you do with WordPress?<\/strong><\/p>\n<p>Our agency has launched a new SEO tool specifically for WordPress sites, WP SEO Hub.<\/p>\n<p><strong>What has your experience with the WordPress community been like?<\/strong><\/p>\n<p>I have greatly enjoyed getting to know the WordPress community. There is a good sense of entrepreneurial spirit and at the same time a willingness to share ideas and help one another out.<\/p>\n<p><strong>Why did you want to speak at WordCamp DFW?<\/strong><\/p>\n<p>We are excited about the launch of our new tool, WP SEO Hub, and hope to add to the community where we can. In my case, my knowledge is related to search marketing and hope the community finds value in learning about the tactics we employ to help sites get found.<\/p>\n<p><strong>Why did you decide to speak on getting traffic to new websites?<\/strong><\/p>\n<p>We often have clients come to us after they have build their sites. The sites look great and function well, but now they need to get traffic. That is where we come in.<\/p>\n<p><strong>What do you hope the audience gets from your talk?<\/strong><\/p>\n<p>I hope they have a better understanding of where to turn when looking to execute search marketing tactics or gain resources to share with their clients.<\/p>\n<p><em><a href=\"https:\/\/2017.dfw.wordcamp.org\/tickets\/\">Tickets are now on sale<\/a>\u00a0for this year\u2019s WordCamp DFW held on Nov. 11-12. There are also plenty of opportunities to\u00a0<a href=\"https:\/\/2017.dfw.wordcamp.org\/call-for-sponsors\/\">sponsor the event<\/a>\u00a0or\u00a0<a href=\"https:\/\/2017.dfw.wordcamp.org\/call-for-volunteers\/\">help run it<\/a>. We hope to see you there!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Topic:\u00a0You Built It\u2026 Now What? Lori Calcott is a co-founder and partner of webShine and WordPress SEO Hub. Originally from Pittsburgh, Lori has been working in the search space since 2001. As a paid search guru, Lori has transitioned with her clients through the various platforms starting with Overture, and currently in Google AdWords, Bing &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-lori-calcott\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;WCDFW Speaker Spotlight: Lori Calcott&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8005857,"featured_media":2468,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"WCDFW Speaker Spotlight: Lori Calcott","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1158652],"tags":[],"class_list":["post-2466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordcamp-dfw-speakers"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/lori-calcott.jpg?fit=2000%2C1200&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8K1gz-DM","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1188,"url":"https:\/\/dfw.wordcamp.org\/2017\/wordcamp-dfw-speakers-round-one\/","url_meta":{"origin":2466,"position":0},"title":"WordCamp DFW Speakers: Round One","author":"Jacob Martella","date":"September 20, 2017","format":false,"excerpt":"With WordCamp DFW just 52 days away, the organizing committee is ready to announce the first round of speakers for this year\u2019s event. If you still want to speak at this year\u2019s WordCamp DFW, don\u2019t worry; there\u2019s still time. You can still fill out an application here. The deadline for\u2026","rel":"","context":"In &quot;WordCamp DFW Announcements&quot;","block_context":{"text":"WordCamp DFW Announcements","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-announcements\/"},"img":{"alt_text":"Interior of symphony hall","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1737,"url":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-lindsay-halsey\/","url_meta":{"origin":2466,"position":1},"title":"WCDFW Speaker Spotlight: Lindsay Halsey","author":"Jacob Martella","date":"November 1, 2017","format":false,"excerpt":"Topic:\u00a0SEO in an Hour for WordPress Lindsay Halsey is a co-founder and partner of webShine, a search engine marketing agency in Basalt, Colorado. She is also co-founder and partner in WP SEO Hub with a scheduled launch in late October. She graduated from Dartmouth College with a degree in Economics\u2026","rel":"","context":"In &quot;WordCamp DFW Speakers&quot;","block_context":{"text":"WordCamp DFW Speakers","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-speakers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/lindsay-halsey.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/lindsay-halsey.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/lindsay-halsey.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/lindsay-halsey.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/lindsay-halsey.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1731,"url":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-sean-jackson\/","url_meta":{"origin":2466,"position":2},"title":"WCDFW Speaker Spotlight: Sean Jackson","author":"Jacob Martella","date":"October 30, 2017","format":false,"excerpt":"Topic:\u00a0Beyond the basics of WordPress SEO Sean Jackson is a founding partner of Rainmaker Digital (formerly Copyblogger) - creators of Copyblogger.com, StudioPress\/Genesis, Rainmaker Platform and other online products\/services. Often referred to as the \"Geek that Speaks,\" Sean has a true passion for technology and how it is applied to the\u2026","rel":"","context":"In &quot;WordCamp DFW Speakers&quot;","block_context":{"text":"WordCamp DFW Speakers","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-speakers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/sean-jackson.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/sean-jackson.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/sean-jackson.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/sean-jackson.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/sean-jackson.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2470,"url":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-chris-silver-smith\/","url_meta":{"origin":2466,"position":3},"title":"WCDFW Speaker Spotlight: Chris Silver Smith","author":"Jacob Martella","date":"November 9, 2017","format":false,"excerpt":"Topic:\u00a0Getting SEO Advantages from Social Media Chris Silver Smith is the founder of Argent Media (argentmedia.com), a search marketing agency specializing in SEO, Local SEO, Social Media, and Online Reputation Management. Chris has provided consulting for many Fortune 500 and Internet Retailer 500 companies including Pottery Barn, LL Bean, Orbitz,\u2026","rel":"","context":"In &quot;WordCamp DFW Speakers&quot;","block_context":{"text":"WordCamp DFW Speakers","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-speakers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/chris-silver-smith.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/chris-silver-smith.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/chris-silver-smith.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/chris-silver-smith.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/chris-silver-smith.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1509,"url":"https:\/\/dfw.wordcamp.org\/2017\/wordcamp-dfw-speakers-round-three\/","url_meta":{"origin":2466,"position":4},"title":"WordCamp DFW Speakers: Round Three","author":"Jacob Martella","date":"October 2, 2017","format":false,"excerpt":"With WordCamp DFW just 40 days away, the organizing team is ready to announce the next round of speakers for this year\u2019s event. The schedule for WordCamp DFW 2017 will be released in the near future. So, here is the next round of confirmed speakers for WordCamp DFW 2017: Adam\u2026","rel":"","context":"In &quot;WordCamp DFW Announcements&quot;","block_context":{"text":"WordCamp DFW Announcements","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-announcements\/"},"img":{"alt_text":"Interior of symphony hall","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1339,"url":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-treva-marshall\/","url_meta":{"origin":2466,"position":5},"title":"WCDFW Speaker Spotlight: Treva Marshall","author":"Jacob Martella","date":"October 4, 2017","format":false,"excerpt":"Topic: SEO, Design, and Analtyics \u2013 The WordPress Tifecta That Brings In More Traffic, Leads, and Income Treva Marshall is the owner of Marshall Web Studio, where she uses her signature SMART Website System\u2122 to help small businesses create a powerful website that\u2019s not only beautiful but also search engine\u2026","rel":"","context":"In &quot;WordCamp DFW Speakers&quot;","block_context":{"text":"WordCamp DFW Speakers","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-speakers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/treva-marshall.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/treva-marshall.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/treva-marshall.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/treva-marshall.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/treva-marshall.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/2466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/8005857"}],"replies":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/comments?post=2466"}],"version-history":[{"count":2,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/2466\/revisions"}],"predecessor-version":[{"id":2471,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/2466\/revisions\/2471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/media\/2468"}],"wp:attachment":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=2466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/categories?post=2466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/tags?post=2466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}