{"id":2470,"date":"2017-11-09T12:10:54","date_gmt":"2017-11-09T18:10:54","guid":{"rendered":"https:\/\/2017.dfw.wordcamp.org\/?p=2470"},"modified":"2017-11-09T12:10:54","modified_gmt":"2017-11-09T18:10:54","slug":"wcdfw-speaker-spotlight-chris-silver-smith","status":"publish","type":"post","link":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-chris-silver-smith\/","title":{"rendered":"WCDFW Speaker Spotlight: Chris Silver Smith"},"content":{"rendered":"<p><strong>Topic:\u00a0Getting SEO Advantages from Social Media<\/strong><\/p>\n<p>Chris Silver Smith is the founder of Argent Media (argentmedia.com), a search marketing agency specializing in SEO, Local SEO, Social Media, and Online Reputation Management. Chris has provided consulting for many Fortune 500 and Internet Retailer 500 companies including Pottery Barn, LL Bean, Orbitz, Zappos, and Time Inc. Chris has served on the board of advisors for Universal Business Listing, the SEO Board of Advisors for Thomson-Reuters FindLaw, and on the board of the DFW Search Engine Marketing Association. Chris occasionally serves as an expert witness for court cases involving online trademark infringement, defamation, and search engines. As an expert witness he has served in cases involving PODS Enterprises, U-Haul, Google, The Academy Awards, GoDaddy, Fox News, and more. Chris is also a long-time columnist at Search Engine Land and Marketing Land.<\/p>\n<p><strong>How did you get involved in WordPress?<\/strong><\/p>\n<p>I got involved in WordPress right around 2005 when my good friend, Stephan Spencer invited me to be a writer along with him on his Natural Search Blog.<\/p>\n<p><strong>What do you do with WordPress?<\/strong><\/p>\n<p>I came to learn how well search engines treat WordPress-based websites after I began writing and using it on that first blog. Since then, I have recommended it as the content management system of choice for many different clients, and my team and I have launched a great number of websites for our clients, built upon WordPress.<\/p>\n<p><strong>What has your experience with the WordPress community been like?<\/strong><\/p>\n<p>The WordPress community has always been fantastic from my perspective! I love the enthusiasm of WordPress devotees, and am frequently impressed with the development and community support of the system itself. Whenever I have a question about implementing or modifying some part of WordPress code, it&#8217;s always been pretty easy to find the answers provided by the community.<\/p>\n<p><strong>Why did you want to speak at WordCamp DFW?<\/strong><\/p>\n<p>I love bloggers and I love helping to empower people to have success with their website projects! I&#8217;ve long provided free recommendations via articles I write as well as speaking in various forums and answering questions. It&#8217;s been a long while since I participated with a WordCamp, and I&#8217;m looking forward to this one!<\/p>\n<p><strong>Why did you decide to speak on SEO advantages of social media?<\/strong><\/p>\n<p>I&#8217;m always interested in focusing on areas that others may dismiss, or which are newer topics for many. There has long been something of a divide between social media marketers and search engine marketers, but the overlaps in what the disciplines affect have been largely converging. I wanted to help connect the dots between social media and SEO, so I developed this presentation.<\/p>\n<p><strong>What do you hope the audience gets from your talk?<\/strong><\/p>\n<p>I&#8217;m hoping that those who feel lackluster about social media will discover that there&#8217;s value in including social media activities in their promotions, and I&#8217;m hoping that those who feel intimidated or out of touch with the technical aspects of search engine optimization will learn that doing it is not at all out of their reach.<\/p>\n<p><em><a href=\"https:\/\/2017.dfw.wordcamp.org\/tickets\/\">Tickets are now on sale<\/a>\u00a0for this year\u2019s WordCamp DFW held on Nov. 11-12. There are also plenty of opportunities to\u00a0<a href=\"https:\/\/2017.dfw.wordcamp.org\/call-for-sponsors\/\">sponsor the event<\/a>\u00a0or\u00a0<a href=\"https:\/\/2017.dfw.wordcamp.org\/call-for-volunteers\/\">help run it<\/a>. We hope to see you there!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Topic:\u00a0Getting SEO Advantages from Social Media Chris Silver Smith is the founder of Argent Media (argentmedia.com), a search marketing agency specializing in SEO, Local SEO, Social Media, and Online Reputation Management. Chris has provided consulting for many Fortune 500 and Internet Retailer 500 companies including Pottery Barn, LL Bean, Orbitz, Zappos, and Time Inc. Chris &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-chris-silver-smith\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;WCDFW Speaker Spotlight: Chris Silver Smith&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8005857,"featured_media":2553,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"WCDFW Speaker Spotlight: Chris Silver Smith","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1158652],"tags":[],"class_list":["post-2470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordcamp-dfw-speakers"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/chris-silver-smith.jpg?fit=2000%2C1200&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8K1gz-DQ","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1188,"url":"https:\/\/dfw.wordcamp.org\/2017\/wordcamp-dfw-speakers-round-one\/","url_meta":{"origin":2470,"position":0},"title":"WordCamp DFW Speakers: Round One","author":"Jacob Martella","date":"September 20, 2017","format":false,"excerpt":"With WordCamp DFW just 52 days away, the organizing committee is ready to announce the first round of speakers for this year\u2019s event. If you still want to speak at this year\u2019s WordCamp DFW, don\u2019t worry; there\u2019s still time. You can still fill out an application here. The deadline for\u2026","rel":"","context":"In &quot;WordCamp DFW Announcements&quot;","block_context":{"text":"WordCamp DFW Announcements","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-announcements\/"},"img":{"alt_text":"Interior of symphony hall","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1731,"url":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-sean-jackson\/","url_meta":{"origin":2470,"position":1},"title":"WCDFW Speaker Spotlight: Sean Jackson","author":"Jacob Martella","date":"October 30, 2017","format":false,"excerpt":"Topic:\u00a0Beyond the basics of WordPress SEO Sean Jackson is a founding partner of Rainmaker Digital (formerly Copyblogger) - creators of Copyblogger.com, StudioPress\/Genesis, Rainmaker Platform and other online products\/services. Often referred to as the \"Geek that Speaks,\" Sean has a true passion for technology and how it is applied to the\u2026","rel":"","context":"In &quot;WordCamp DFW Speakers&quot;","block_context":{"text":"WordCamp DFW Speakers","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-speakers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/sean-jackson.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/sean-jackson.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/sean-jackson.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/sean-jackson.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/sean-jackson.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1737,"url":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-lindsay-halsey\/","url_meta":{"origin":2470,"position":2},"title":"WCDFW Speaker Spotlight: Lindsay Halsey","author":"Jacob Martella","date":"November 1, 2017","format":false,"excerpt":"Topic:\u00a0SEO in an Hour for WordPress Lindsay Halsey is a co-founder and partner of webShine, a search engine marketing agency in Basalt, Colorado. She is also co-founder and partner in WP SEO Hub with a scheduled launch in late October. She graduated from Dartmouth College with a degree in Economics\u2026","rel":"","context":"In &quot;WordCamp DFW Speakers&quot;","block_context":{"text":"WordCamp DFW Speakers","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-speakers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/lindsay-halsey.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/lindsay-halsey.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/lindsay-halsey.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/lindsay-halsey.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/10\/lindsay-halsey.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1688,"url":"https:\/\/dfw.wordcamp.org\/2017\/sponsor-shoutout-wp-seo-hub\/","url_meta":{"origin":2470,"position":3},"title":"Sponsor Shoutout: WP SEO Hub","author":"Jacob Martella","date":"October 19, 2017","format":false,"excerpt":"We're happy to have WP SEO Hub as one of our Wildfire sponsors for this year's WordCamp DFW. You can learn more about what WP SEO Hub does here. What is WP SEO Hub about? Scheduled to launch in early November, WP SEO Hub is a do-it-yourself SEO platform for\u2026","rel":"","context":"In &quot;WordCamp DFW Sponsors&quot;","block_context":{"text":"WordCamp DFW Sponsors","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-sponsors\/"},"img":{"alt_text":"thanksgiving square written in mosaic tiles","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/05\/thanksgiving-square.jpg?fit=1200%2C859&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/05\/thanksgiving-square.jpg?fit=1200%2C859&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/05\/thanksgiving-square.jpg?fit=1200%2C859&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/05\/thanksgiving-square.jpg?fit=1200%2C859&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/05\/thanksgiving-square.jpg?fit=1200%2C859&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2466,"url":"https:\/\/dfw.wordcamp.org\/2017\/wcdfw-speaker-spotlight-lori-calcott\/","url_meta":{"origin":2470,"position":4},"title":"WCDFW Speaker Spotlight: Lori Calcott","author":"Jacob Martella","date":"November 8, 2017","format":false,"excerpt":"Topic:\u00a0You Built It\u2026 Now What? Lori Calcott is a co-founder and partner of webShine and WordPress SEO Hub. Originally from Pittsburgh, Lori has been working in the search space since 2001. As a paid search guru, Lori has transitioned with her clients through the various platforms starting with Overture, and\u2026","rel":"","context":"In &quot;WordCamp DFW Speakers&quot;","block_context":{"text":"WordCamp DFW Speakers","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-speakers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/lori-calcott.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/lori-calcott.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/lori-calcott.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/lori-calcott.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/11\/lori-calcott.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1693,"url":"https:\/\/dfw.wordcamp.org\/2017\/wordcamp-dfw-speakers-round-four\/","url_meta":{"origin":2470,"position":5},"title":"WordCamp DFW Speakers: Round Four","author":"Jacob Martella","date":"October 16, 2017","format":false,"excerpt":"With WordCamp DFW just 26 days away, the organizing team is ready to announce the final round of speakers for this year\u2019s event. The schedule for WordCamp DFW 2017 will be released in the near future. So, here is the final round of confirmed speakers for WordCamp DFW 2017: Isaac\u2026","rel":"","context":"In &quot;WordCamp DFW Announcements&quot;","block_context":{"text":"WordCamp DFW Announcements","link":"https:\/\/dfw.wordcamp.org\/2017\/category\/wordcamp-dfw-announcements\/"},"img":{"alt_text":"Interior of symphony hall","src":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dfw.wordcamp.org\/2017\/files\/2017\/09\/symphony-hall.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/2470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/8005857"}],"replies":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/comments?post=2470"}],"version-history":[{"count":1,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/2470\/revisions"}],"predecessor-version":[{"id":2472,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/2470\/revisions\/2472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/media\/2553"}],"wp:attachment":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=2470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/categories?post=2470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/tags?post=2470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}