{"id":1111,"date":"2017-11-02T15:22:47","date_gmt":"2017-11-02T20:22:47","guid":{"rendered":"https:\/\/2017.dfw.wordcamp.org\/?post_type=wcb_session&#038;p=1111"},"modified":"2017-11-07T14:01:42","modified_gmt":"2017-11-07T20:01:42","slug":"the-basics-of-content-marketing","status":"publish","type":"wcb_session","link":"https:\/\/dfw.wordcamp.org\/2017\/session\/the-basics-of-content-marketing\/","title":{"rendered":"The Basics of Content Marketing"},"content":{"rendered":"<div class=\"session-description\">Presented by <a href=\"https:\/\/2017.dfw.wordcamp.org\/wcdfw-speaker-spotlight-adam-fout\/\">Adam Fout<\/a><\/p>\n<p>Over the course of this presentation, you&#8217;ll learn what content marketing is, why it&#8217;s so powerful and effective, how it can help you increase your website&#8217;s traffic and grow your email list, how WordPress makes content marketing simple, and how to get started without investing a single dollar \u2014 you&#8217;ll also get some suggestions on valuable, free content marketing resources located across the web, and you&#8217;ll walk away with a clear idea of how to get started.<\/p>\n<p>If you&#8217;re new to WordPress, if you&#8217;re just getting your blog up and running, if you&#8217;re starting a business and wondering how to make an impact online, this is the presentation for you.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Presented by Adam Fout Over the course of this presentation, you&#8217;ll learn what content marketing is, why it&#8217;s so powerful and effective, how it can help you increase your website&#8217;s traffic and grow your email list, how WordPress makes content marketing simple, and how to get started without investing a single dollar \u2014 you&#8217;ll also &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dfw.wordcamp.org\/2017\/session\/the-basics-of-content-marketing\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Basics of Content Marketing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":14454470,"featured_media":2407,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1510524000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1110],"footnotes":""},"session_track":[1141003],"session_category":[],"class_list":["post-1111","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-mockingbird-room"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8K1gz-hV","jetpack_likes_enabled":true,"session_date_time":{"date":"November 12, 2017","time":"4:00 pm"},"session_speakers":[{"id":"1110","slug":"adam-fout","name":"Adam Fout","link":"https:\/\/dfw.wordcamp.org\/2017\/speaker\/adam-fout\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1111\/revisions"}],"predecessor-version":[{"id":2497,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1111\/revisions\/2497"}],"speakers":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1110"}],"author":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/adamfout"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/media\/2407"}],"wp:attachment":[{"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1111"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=1111"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=1111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}