WCDFW Speaker Spotlight: Cory Webb

Topic: Build your first custom Gutenberg block

Cory Webb is a senior full stack developer at Reaktiv Studios hailing from Waco, Texas, home of Dr. Pepper, Baylor University, and shiplap. Before joining the team at Reaktiv, Cory ran a small web development company specializing in WordPress and Joomla development. His educational background is in engineering and business, but his true passion has been web development since he built his first web page as a freshman electrical engineering student at the University of Texas in 1997. When he’s not busy manipulating 1’s and 0’s, you can usually find him spending time with his wife and 3 kids, traveling, watching movies, and serving at his local church.

How did you get involved in WordPress?

I first looked at WordPress in 2003 when I was evaluating open source CMS’s for a website that I was building. It didn’t quite fit for the site, so I ended up going with Joomla. That decision started years of specializing in Joomla development, but I continued to test WordPress and occasionally build sites with it. Over the past 4-5 years, the amount of work I have done with WordPress has steadily increased, and now I do almost 100% WordPress development.

What do you do with WordPress?

A year ago, I was fortunate to be able to join the team at Reaktiv Studios, one of only a dozen WordPress.com VIP partners, and that has given me opportunities to work with high profile companies on some really interesting WordPress projects. I am a senior full stack developer, and I spend most of my time building custom themes and plugins.

What has your experience with the WordPress community been like?

WordCamp DFW will be my 4th time speaking at a WordCamp, and I have really enjoyed getting to know the WordPress community. Everyone has been very welcoming to this old Joomla guy. In April of this year, I became the lead organizer of the Waco WordPress Meetup, and we have met monthly since April.

Why did you want to speak at WordCamp DFW?

I love speaking at events because it gives me an opportunity to share what I have learned with other people in the community. I also just really enjoy meeting new people and getting to know other people who love WordPress as much as I do.

Why did you decide to speak on your topic?

Gutenberg is coming, and developing custom blocks can be a bit intimidating for WordPress developers who spend most of their time in PHP. I want to demystify the process of building custom blocks and help other developers start to get a deeper understanding of how Gutenberg works under the hood.

What do you hope the audience gets from your talk?

I hope my talk can pique their interest in learning more about custom Gutenberg development, and maybe inspire some developers to build something really cool with Gutenberg.

WCDFW Speaker Spotlight: David Ryan

Topic: 10 Strategies To Teach Yourself Before Taking a Development Class

Dave Ryan is an Interdisciplinary WordPress Developer at Bluehost, where he focuses on contributing to WordPress. In the past Dave has worked for large publishers and universities scaling high-traffic WordPress sites, blending his skills in information design, journalism and web development. Dave lives in Phoenix, loves a good taco and will like every photo of your dog on Instagram.

How did you get involved in WordPress?

I started using WordPress to publish journalism projects. I was working as an entry-level remote developer when I met another WordPress Developer in a Phoenix coffeeshop, who invited me to join the Arizona WordPress Group.

What do you do with WordPress?

I started a new position at Bluehost in May as a WordPress Contributor and Evangelist, spending 80 percent of my time contributing to the WordPress project and community and my remaining time bringing things I learned outside the company into internal projects. Before joining Bluehost, I was working on publishing tools and WordPress sites at Time Inc.

What has your experience with the WordPress community been like?

I’m pretty active in the Arizona WordPress Group, which has four monthly Meetups and a thriving Slack community. I ended up organizing WordCamp Phoenix before ever attending a WordCamp, have since attended a half-dozen US-based camps and organized two more. I love the inclusive, warm and brilliant people WordCamps attract.

Why did you want to speak at WordCamp DFW?

I’ve got a good friend who lives in the Dallas area, so I’ve visited a few times in the past few years.

Why did you decide to speak on your topic?

Becoming a web developer is a career-long commitment to learning new code languages and tools. For folks who succeed in a school setting, code bootcamps and online courses can be a great step in their learning journey, but I’ve always learned best guiding myself through concepts and materials. I’ve been fortunate to have some incredible teachers, coaching coworkers and wise friends who’ve helped me find my own path to success and confidence with code.

What do you hope the audience gets from your talk?

I hope someone who attends my talk leaves with some ideas for self-guided learning, resources and the confidence that if they wisely invest their time, there’s nothing they can’t learn or learn deeper.

WCDFW Speaker Spotlight: Keisha McKinney

Topic: Who are the people in your neighborhood: Digital Persona Experience

Keisha (Pittman) McKinney lives in South Arkansas with her husband and sweet Boxer, Bailey and her new little man! Keisha is passionate about connecting people and building community, seeking solutions to the everyday big and small things, and encouraging others through the mundane, hard, and typical that life often brings. She put her communications background to work as a former Non-profit Executive Director, college recruiter and fundraiser, and Digital Media Director at a large church in Northwest Arkansas. Now she is using all of those experiences as Founder of Arkansas Influencers, a social media marketing talent agency, McKinney Media Solutions and her blog @bigpittstop which includes daily adventures, cooking escapades, #bigsisterchats, the social justice cases on her heart, and all that she is learning as a #boymom!

How did you get involved in WordPress?

Well, I connected with WordPress when I transferred my blog over a couple years ago. I had been a blogger gal for 8 years when I originally started writing. But, everything was moving to WordPress and as it became the premier blog platform, I knew I needed to be part of the conversation and get on board with the capabilities and ways WordPress could help me grow my business.

What do you do with WordPress?

Currently, I’m a website owner. I have a personal blog and I’m Owner/Founder of Arkansas Influencers, an online community and talent agency for Social Media Influencers in Arkansas. I also do freelance work through my own business McKinney Media Solutions.

What has your experience with the WordPress community been like?

Whoa, this community is amazing. I love how supportive everyone is. It seems like we are all still navigating some new territory and learning and teaching each other. It’s a pretty special place. Yes, people are interested in making money off what they’ve learned and that is happening through theme and plugin development. But, I love that this community is about mutual support and sharing what they are learning. The Trailblazers and early adopters stick their necks out there and learn what they can to bring the rest of us along. I think we are seeing this right now with Gutenberg and experienced it earlier this year with the GDPR. Without a web development background, it’s so easy to just want to throw in the towel and give up, but this community keeps us coming along. It’s a mutually beneficial space.

Why did you want to speak at WordCamp DFW?

I love learning and being a part of this WordCamp community. I think so many times we get lost in the building of the website that we forget there are other processes and platforms that integrate with what we do to actually built the “site space” that our website lives on. As business owners (yes, I’m thinking of bloggers, freelancers, developers, and actual business owners) we have so many parts and moving pieces to think about. One of those is marketing and actually getting people to show up. My background and experience is in “all the other things” and I’m learning more and more how to get people to the table to talk about them. I’m not the technical gal, but I love community and creating community around really great content.

Why did you decide to speak on your topic?

As I mentioned above, I love community. We spend so much time wmaking really great content and putting in our website. We make content we really think needs to be out there. I like to ask a couple questions. Is that the content the person we are trying to reach wants to read? And, do we know who the person is that is coming to our website or that we want to come to our website. Persona, Avatar, Blue Person – we hear all these terms, but do we really know who this person is? “Who are the people in your neighborhood” will be a super practical, highly interactive session where we explore the visitors we are attracting and compare that to the person we want to be inviting to the party and will walk through a tool to discover how they use the internet and what that means for us.

What do you hope the audience gets from your talk?

I want the audience to walk away with a tool they can take that evening and apply directly to their website. I love a good walk away and “first step” when I get home from a conference and I hope this session will be one of those. We will look at 2 specific things during our session – who is our audience, who do we want to be our audience and then explore how they consume media and where we fit in to that picture.

WordCamp DFW Speakers: Round Two

With WordCamp DFW just 37 days away, the organizing committee is ready to announce the second round of speakers for this year’s event.

So, without any further delay, here are the second round of confirmed speakers for WordCamp DFW 2018:

Elayna Fernandez

Topic: How To Use Your Blog To Become A Digital Influencer

Elayna Fernández, known worldwide as The Positive MOM, is an award-winning storyteller, a master digital strategist, and an avid student of pain. Elayna helps moms transform their pain story into positive growth, step into balance, and create joy and success on their own terms – in all areas of life. Elayna travels the world as an International keynote speaker and panelist in the topics of motherhood, mindset, and mompreneurship. Her guidance encourages, empowers, and equips millions of moms in 134 countries to increase their impact, income, and influence, without guilt, shame, or regrets in motherhood. As an influencer for over 13 years, Elayna has partnered with over 250 brands and has made her blog her main source of income. She loves to teach, train, and mentor others to do the same! Elayna is Certified Guerrilla Marketing Master Trainer, Certified Passion Test Facilitator, Certified DreamBuilder Coach, Certified Success Principles Trainer, a graduate of the Steve Harvey School for Business Acceleration, and a web designer for over 20 years. She has been awarded as Best Marketer, Mom Entrepreneur of the Year, Best Latina Lifestyle Blogger of both 2015 and 2016, and the 2017 Best Family and Parenting Creator at the TECLA Awards, and she has been named one of the Top Latina Influencers in the USA two consecutive years. ThePositiveMOM.com, has been ranked one of 100 Top Moms Blogs Worldwide both in 2016 and 2017. Elayna is often featured in global media including ABC, NBC, FOX, Telemundo, Univision, Latina Magazine, CNN en Español, The Huffington Post, and is a contributing writer to Thrive Global! Elayna has spoken on stages such as S.H.E. Summit, Texas Conference for Women, eWomenNetwork, BlogHer, Hispanicize, Mom 2.0 Summit, Texas Social Media Conference, Work Hacker, Rocks Digital, Boy Scouts of America, Rotary International, and more! She’s also been a member of both the BlogHer and Hispanicize advisory boards. Born and raised in a slum in the Dominican Republic and a single mom for many years, Elayna now lives in Fort Worth, Texas, with her family. Her philosophy is “BE Positive and You’ll BE Powerful!”

Brent Jett

Topic: CSS Jam Session

Brent Jett is a designer and developer in Dallas, Tx and is currently the Design Lead at Beaver Builder. He likes exploring new tools and technologies for creating things on the open web as well as finding ways to bring more of traditional graphic design into the digital creative space. 
Brent is also a photography nerd and enjoys filling instagram with adorable photos of his beagle.

Jacob Martella

Topic: Keeping Your Themes and Plugins Separate

Writing. Web Development. Storytelling. These are a few of Jacob’s favorite things. He first loved writing stories, specifically sports stories, and it eventually became my major in college. But along the way, he began to fall for web development, and finding ways to help others tell their stories through websites. He’s created a couple of WordPress plugins and themes and currently works with Faith Growth, Inc., and as a freelancer.

David Ryan

Topic: 10 Strategies To Teach Yourself Before Taking a Development Class

Dave Ryan is an Interdisciplinary WordPress Developer at Bluehost, where he focuses on contributing to WordPress. In the past Dave has worked for large publishers and universities scaling high-traffic WordPress sites, blending his skills in information design, journalism and web development. Dave lives in Phoenix, loves a good taco and will like every photo of your dog on Instagram.

Zach Stepek

Topic: Immaterial Woo – eCommerce Without Products

Zach is the CEO of Mindsize, an eCommerce -focused agency that builds and maintains stores for mid-market and larger eCommerce store owners. He’s been in the digital space for the last two decades as a designer, developer, and instructor. When he isn’t sitting in front of a screen, he’s behind a camera capturing images of musicians or pretending to be a musician himself.

Mia Mian

Topic: WP DIY Gone Awry… NOW WHAT?!

Startup and Tech Enthusiast byways of San Diego, CA. WordPress was my true entry point into the world of development and I wouldn’t have it any other way… from working in agencies to now as a client facing lead for a WP development firm. I’m stoked to represent and advocate for the non-technical WordPress user.

Summer Alexander

Topic: Cut the Copy: Take Your Marketing Message from “Meh” to Mesmerizing

With a unique background which includes education and work experiences in technology, market research, and marketing communications; Summer Alexander is uniquely qualified to help businesses combine their data with their story to create client-centered messaging.

Cory Webb

Topic: Build your first custom Gutenberg block

Cory Webb is a senior full stack developer at Reaktiv Studios hailing from Waco, Texas, home of Dr. Pepper, Baylor University, and shiplap. Before joining the team at Reaktiv, Cory ran a small web development company specializing in WordPress and Joomla development. His educational background is in engineering and business, but his true passion has been web development since he built his first web page as a freshman electrical engineering student at the University of Texas in 1997. When he’s not busy manipulating 1’s and 0’s, you can usually find him spending time with his wife and 3 kids, traveling, watching movies, and serving at his local church.

Tickets are now on sale for this year’s WordCamp DFW held on Nov. 10-11. There are also plenty of opportunities to sponsor the event or help run it. We hope to see you there!

WCDFW Speaker Spotlight: Johnny Thompson

Topic: Hearing Colors: A journey through accessible website development

Johnny Thompson has more than 20 years of web and application development experience, successfully launching and maintaining countless sites and utilities in industries ranging from defense to banking. He has called UNT Health Science Center home since 2011 as the Executive Director of Digital Outreach and Web Services for the Office of Brand and Communications.

How did you get involved in WordPress?

I created my first blog back in 2005 after getting fed up with the limitations of Typepad for a personal website. My first commercial application of WP was for an agency website in 2008. Fast forward to 2015 and for the last 3 years we have used a multisite installation of WP for our institution’s web presence of some 60+ departments, 15,000+ pages and a half-million visits a month.

What has your experience with the WordPress community been like?

Arguably the best part of the WP platform is the fact that it is open and that active developers are are so easily accessible to help solve problems or even incorporate enhancements with their plugins or themes based on your feedback.

Why did you want to speak at WordCamp DFW?

Two reasons. 1) Our journey in addressing the accessibility needs of our school was fascinating and I genuinely felt others could benefit from our experience., 2) as part of my own leadership development plan, I am trying to be more active in the speaking community in an effort to help others and give back to an industry that has been so good to me

What do you hope the audience gets from your talk?

An appreciation for what people with disabilities go through to interact with your average website. Also, how addressing accessibility issues can benefit YOU with better site performance, search performance and user experiences in general.

Sponsor Shoutout: WP101

We’re happy to haveWP101 as one of our Gold sponsors for this year’s WordCamp DFW. You can learn more about what WP101 does on their website.

What is WP101 all about?

WP101® is one of the most popular WordPress video tutorial sites in the world. Since 2008, WP101.com has helped more than two million beginners learn how to use WordPress to create their own beautiful website. If you’ve ever watched confusing, homemade WordPress tutorial videos that are filled with ‘uhs’ and ‘ums’ or tech jargon, you’ll quickly see why the WP101 videos are different.

Every one of our video tutorials are meticulously scripted and professionally produced with the beginner in mind. And, we update the WordPress 101 videos with every major release of WordPress, ensuring you’re always up-to-date. Plus, all of our videos are closed-captioned, ensuring everyone has access to the best WordPress training videos.

How do y’all use WordPress?

Looking for a simple way to teach your clients WordPress basics? Install the WP101 Plugin on your clients’ website, and they’ll have access to our videos anytime. Free your time to do what you do best!

Why did you want to sponsor WordCamp DFW?

We sponsor many WordCamps throughout the year, but since we’re just down the road in Houston, we’re particularly excited to support our fellow Texan WordCampers!

Tickets are now on sale for this year’s WordCamp DFW held on Nov. 10-11. There are also plenty of opportunities to sponsor the event or help run it. We hope to see you there!

WordCamp DFW Speakers: Round One

With WordCamp DFW just 40 days away, the organizing committee is ready to announce the first round of speakers for this year’s event.

So, without any further delay, here are the first round of confirmed speakers for WordCamp DFW 2018:

Adam Fout

Topic: How to Write an Awesome Blog Post (That Actually Ranks on Google)

Adam Fout is the lead content writer at Blue Steele Solutions, a content, branding, and web-design company in the Dallas-Fort Worth Metroplex with clients all over the U.S. After completing a series of degrees in technical communication, he left the manuals and SOPs behind and made the switch to digital marketing and content creation. He writes regularly on the subject of content marketing and customer retention, has contributed to a variety of publications (including PostFunnel and The Layout), and specializes in the intersection between content marketing and WordPress. He’s helped a number of bloggers to launch successful blogs and knows the tricks to developing and growing a popular blog (even in saturated markets). To learn more, visit bluesteelesolutions.com and adamfout.com.

Bret Phillips

Topic: Community Impact: Using WordPress to build 48 websites for 48 nonprofits in 48 hours

Business Consultant for the Digital Marketing agency Sideway8. Global Committee member for 48in48 (48 websites in 48 hours for 48 nonprofits). Organizing Committee of WordCamp Atlanta.

Johnny Thompson

Topic: Hearing Colors: A journey through accessible website development

Johnny Thompson has more than 20 years of web and application development experience, successfully launching and maintaining countless sites and utilities in industries ranging from defense to banking. He has called UNT Health Science Center home since 2011 as the Executive Director of Digital Outreach and Web Services for the Office of Brand and Communications.

Keisha McKinney

Topic: Who are the people in your neighborhood: Digital Persona Experience

Keisha (Pittman) McKinney lives in South Arkansas with her husband and sweet Boxer, Bailey and her new little man! Keisha is passionate about connecting people and building community, seeking solutions to the everyday big and small things, and encouraging others through the mundane, hard, and typical that life often brings. She put her communications background to work as a former Non-profit Executive Director, college recruiter and fundraiser, and Digital Media Director at a large church in Northwest Arkansas. Now she is using all of those experiences as Founder of Arkansas Influencers, a social media marketing talent agency, McKinney Media Solutions and her blog @bigpittstop which includes daily adventures, cooking escapades, #bigsisterchats, the social justice cases on her heart, and all that she is learning as a #boymom!

Craig Beaman

Topic: WordPress 101

I wrote my first blog on self-hosted WordPress in October of 2006. Since January 2009, I have developed and maintained websites for churches, nonprofits, and other small organizations through my company, All-In Web Services. My first WordCamp was WordCamp DFW 2017. Since then I have enjoyed getting to know and share knowledge with other WordPress users and I’m honored to be able to speak at WordCamp DFW 2018.

Treva Marshall

Topic: Automating Your Client Onboarding & Client Mangement Process For A High-End Customer Experience

Treva Marshall is the owner of Marshall Web Studio, where she uses her signature SMART Website System™ to help small businesses create a powerful website that’s not only beautiful but also search engine optimized (SEO) to bring them a steady flow of warm traffic to their business. Prior to starting her website design and technical support business, Treva spent over a decade in the IT industry as a Senior Software Developer for companies such as ExxonMobil and Atmos Energy. A teacher at heart, Treva’s passion lies in combining her technical skills with her love for helping small businesses thrive by teaching workshops both online and in person. Treva is also an Adjunct Professor in the Business College at Richland College and her work has been featured in the Huffington Post, Search Engine Journal, and more. When Treva isn’t geeking out on websites, SEO, and internet marketing, you can find her reading a classic period piece novel or planning out her family’s next road trip adventure.

Chris Lema

Topic: The Goal is Conversion

Chris Lema is a blogger, public speaker, WooCommerce evangelist, and product strategist. He’s currently the VP of Products at Liquid Web, where his team recently launched a dedicated platform for WooCommerce Hosting.

Kori Ashton

Topic: Establishing Clear Client Expectations

I’m currently CEO of a growing WordPress firm in a San Antonio. I have a weekly giveback to the WP community on my YouTube Channel https://YouTube.com/koriashton I love speaking and sharing actionable takeaways to our growing community. No boring workshops 🙂 No death by PowerPoint. Let’s give them life-changing substance!

Tickets are now on sale for this year’s WordCamp DFW held on Nov. 10-11. There are also plenty of opportunities to sponsor the event or help run it. We hope to see you there!

Sponsor Shoutout: Pantheon

We’re happy to have Pantheon as one of our Gold sponsors for this year’s WordCamp DFW. You can learn more about what Pantheon does on their website.

What is Pantheon about?

Pantheon is the website operations platform top developers, marketers, and IT use to build, launch and run all their WordPress and Drupal websites. Pantheon includes all of the tools professional developers need to build best-practice sites—like staging environments, version control, backups, and workflows. Powering over 200,000 sites and billions of pageviews a month, Pantheon’s container-based infrastructure allows you to launch websites faster, without worrying about traffic spikes, security, or performance. It’s free to develop your site on Pantheon, you only pay once your site goes live. You can scale your site on the same infrastructure from day one, and never touch a server again.

How do y’all use WordPress?

Pantheon is your WordPress host and sysadmin all rolled into one. Our hosting platform provides the support you need to build and run fast WordPress sites at any scale without managing hardware or wrangling infrastructure. With managed hosting on Pantheon, our platform handles architecture, capacity, setup, and more. Each Pantheon account comes with a host of features designed to make development and administration simple and intuitive.

Why did you want to sponsor WordCamp DFW?

We love supporting any and all WordPress communities. Our Developer Relations team enjoys interacting and getting to know members of the community. And there is always something new to learn!

Tickets are now on sale for this year’s WordCamp DFW held on Nov. 10-11.

WordCamp DFW 2018 dates, venue announced

For the second straight year, WordCamp DFW will be held at the University of North Texas Health Science Center in Fort Worth on Nov. 10-11, the organizing team announced on Monday.

“Last year was received as such an overwhelming success in terms of the venue, speakers, and organizer it simply seemed silly to not try to capture that success again,” lead organizer Marc Gratch said. “Hopefully we can increase the number of folks that can make it out and shore up any aspects that didn’t shine quite as much as we’d like.”

WordCamp DFW, re-started in 2014, is one of 740 WordCamps held in the United States and around the world. WordCamps feature talks about everything WordPress, the free and open source personal publishing software that powers over 75 million sites on the web.

Talks range anywhere from blogging, to development with WordPress, to running a business with the content management system. Anyone, from beginners to veteran users who have been using WordPress for years, are welcome to learn more and share ideas.

Tickets for WordCamp DFW 2018 are currently on sale for $40 for two days. You can also purchase single-day tickets for $25. To apply to speak at WordCamp DFW, please fill out the application here. Topics can cover everything involving WordPress, such as web content strategy, user experience, diversity, blogging, business, development and community. Talks outside of the WordPress realm, such as project management and how the web has changed your life, are also welcome.

Located in the Medical Education & Training (MET) Building at 1000 Montgomery St, the UNT Health Science Center is situated near the growing 7th Street area and the museum district. It also hosts the monthly Fort Worth WordPress Users meetup.

“Last year our goal was to help the community at every opportunity we could find — from a beautiful venue that many local WordPresser’s have visited for the monthly meetup, powerful keynote speakers reminding us that we can make the world a better place and that we are often our own worst critics, donating all of the remaining food and snacks, providing free tickets to veterans, and hosting a can food drive,” Gratch said. “We know we can do all that again, I have so much confidence in this organizing team and the members of our great community.

“This year I want see if we can do more; bring in more food for the can food drive, inspire more people to get involved, teach more attendees, and change more lives.”

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