Together, we will talk through the process of understanding your audience and talk about how that compares to your intended target audience (avatar or personas). Then, through an interactive experience, we will break up and walk through the discovery process of “understanding” that person. In this experience, we will define the characteristics of this person and what their online usage and informational digestion process. Then, use a few inference questions to ask ourselves how we can best set up our platforms for successful interaction with them.
Using a tested tool, I’ll talk to the group about looking both on their blog/website and in their social platform insights to discover the audience they already have and compare that with the audience they think they have or want to target generally or for a specific project. Then, we will break the room up in groups and use the persona tool for an assigned persona and discover what it would look like to use this for our own platforms. Attendees will walk away with the persona tool they can use for their accounts and digital platforms as well as an experience using it and the inference process you can explore from the information gathered.
Main take away – until you know your audience you can’t interact with them. And if that audience is not your intended audience, how do you move toward attracting the customers you want?