Topic: Cut the Copy: Take Your Marketing Message from “Meh” to Mesmerizing
With a unique background which includes education and work experiences in technology, market research, and marketing communications; Summer Alexander is uniquely qualified to help businesses combine their data with their story to create client-centered messaging.
How did you get involved in WordPress?
When I decided to launch my business seven years ago, I had been laid off for a few months and my bank account had been dwindled down to less than $30. With the remaining money I had, I purchased my company domain name and found a free website template that I was able to customize on the WordPress platform. I literally could not have launched my business at that time without WordPress because hiring a website designer was out of the question. The ease of use of WordPress made it easy for me to create a professional website and it was from that website that I attracted my first clients.
What do you do with WordPress?
I use the WordPress platform for my primary website and blog and I also have several other webpages and landing pages on WordPress that I use to reach out to the various audiences I serve. Some of my websites are informational and others I use for sales and event registrations.
What has your experience with the WordPress community been like?
My experience with the WordPress community has been fantastic. In the early stages of using WordPress whenever I had questions I would visit the community and I was always able to find help or resources. When I am updating my current websites or creating new pages I frequently refer to the WordPress.org support forums for assistance.
Why did you want to speak at WordCamp DFW?
I have given many talks over the years and I always reference the WordPress platform as being a key factor in me being able to launch my business however, I have never had the opportunity to share this with the WordPress community. Speaking at WordCamp DFW will allow me to share how valuable WordPress is for small business owners.
Why did you decide to speak on your topic?
Having a great website is only one step in creating an effective marketing campaign. One of the most important factors in being able to build a connection and establish trust with your audience is having a compelling marketing message. In my session, I’ll share the steps to creating simple yet effective marketing messages designed to encourage your potential customers to take action.
What do you hope the audience gets from your talk?
My goal is always to provide actionable steps that my audience can implement right away. I want the audience to leave my talk with an understanding of how to develop marketing messages that feel less like a targeted sales message and more like a conversation with a trusted advisor.
Tickets are now on sale for this year’s WordCamp DFW held on Nov. 10-11. There are also plenty of opportunities to sponsor the event or help run it. We hope to see you there!