{"id":1398,"date":"2018-10-12T14:21:21","date_gmt":"2018-10-12T19:21:21","guid":{"rendered":"https:\/\/2018.dfw.wordcamp.org\/?p=1398"},"modified":"2018-10-12T14:21:30","modified_gmt":"2018-10-12T19:21:30","slug":"wcdfw-speaker-spotlight-summer-alexander","status":"publish","type":"post","link":"https:\/\/dfw.wordcamp.org\/2018\/wcdfw-speaker-spotlight-summer-alexander\/","title":{"rendered":"WCDFW Speaker Spotlight: Summer Alexander"},"content":{"rendered":"\n
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Topic:\u00a0Cut the Copy: Take Your Marketing Message from “Meh” to Mesmerizing<\/strong><\/p>\n\n\n\n

With a unique background which includes education and work experiences in technology, market research, and marketing communications; Summer Alexander is uniquely qualified to help businesses combine their data with their story to create client-centered messaging.<\/p>\n\n\n\n

How did you get involved in WordPress?<\/h2>\n\n\n\n

When I decided to launch my business seven years ago, I had been laid off for a few months and my bank account had been dwindled down to less than $30. With the remaining money I had, I purchased my company domain name and found a free website template that I was able to customize on the WordPress platform. I literally could not have launched my business at that time without WordPress because hiring a website designer was out of the question. The ease of use of WordPress made it easy for me to create a professional website and it was from that website that I attracted my first clients.<\/p>\n\n\n\n

What do you do with WordPress?<\/h2>\n\n\n\n

I use the WordPress platform for my primary website and blog and I also have several other webpages and landing pages on WordPress that I use to reach out to the various audiences I serve. Some of my websites are informational and others I use for sales and event registrations.<\/p>\n\n\n\n

What has your experience with the WordPress community been like?<\/h2>\n\n\n\n

My experience with the WordPress community has been fantastic. In the early stages of using WordPress whenever I had questions I would visit the community and I was always able to find help or resources. When I am updating my current websites or creating new pages I frequently refer to the WordPress.org support forums for assistance.<\/p>\n\n\n\n

Why did you want to speak at WordCamp DFW?<\/h2>\n\n\n\n

I have given many talks over the years and I always reference the WordPress platform as being a key factor in me being able to launch my business however, I have never had the opportunity to share this with the WordPress community. Speaking at WordCamp DFW will allow me to share how valuable WordPress is for small business owners.<\/p>\n\n\n\n

Why did you decide to speak on your topic?<\/h2>\n\n\n\n

Having a great website is only one step in creating an effective marketing campaign. One of the most important factors in being able to build a connection and establish trust with your audience is having a compelling marketing message. In my session, I\u2019ll share the steps to creating simple yet effective marketing messages designed to encourage your potential customers to take action.<\/p>\n\n\n\n

What do you hope the audience gets from your talk?<\/h2>\n\n\n\n

My goal is always to provide actionable steps that my audience can implement right away. I want the audience to leave my talk with an understanding of how to develop marketing messages that feel less like a targeted sales message and more like a conversation with a trusted advisor.<\/p>\n\n\n\n

Tickets are now on sale<\/a>\u00a0for this year\u2019s WordCamp DFW held on Nov. 10-11. There are also plenty of opportunities to\u00a0sponsor the event<\/a>\u00a0or\u00a0help run it<\/a>. We hope to see you there!\ufeff<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Topic:\u00a0Cut the Copy: Take Your Marketing Message from “Meh” to Mesmerizing With a unique background which includes education and work experiences in technology, market research, and marketing communications; Summer Alexander is uniquely qualified to help businesses combine their data with their story to create client-centered messaging. How did you get involved in WordPress? When I … <\/p>\n

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