{"id":666,"date":"2018-10-17T16:51:36","date_gmt":"2018-10-17T21:51:36","guid":{"rendered":"https:\/\/2018.dfw.wordcamp.org\/?post_type=wcb_session&#038;p=666"},"modified":"2018-10-19T14:42:50","modified_gmt":"2018-10-19T19:42:50","slug":"cut-the-copy-take-your-marketing-message-from-meh-to-mesmerizing","status":"publish","type":"wcb_session","link":"https:\/\/dfw.wordcamp.org\/2018\/session\/cut-the-copy-take-your-marketing-message-from-meh-to-mesmerizing\/","title":{"rendered":"Cut the Copy: Take Your Marketing Message from &#8220;Meh&#8221; to Mesmerizing"},"content":{"rendered":"<p>Did you know you only have 10 seconds to capture the attention of potential customers? When a potential customer lands on your website you only have seconds to convince them to take action on your offer. This means you have a small opportunity to instill confidence, establish trust, and communicate your credibility. In order to be effective, your message must be clear, concise, and customer-focused.<\/p>\n<p>In this interactive session, participants will learn how to combine company data with the company story to create marketing content that inspires potential customers to take action.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know you only have 10 seconds to capture the attention of potential customers? When a potential customer lands on your website you only have seconds to convince them to take action on your offer. This means you have a small opportunity to instill confidence, establish trust, and communicate your credibility. In order to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dfw.wordcamp.org\/2018\/session\/cut-the-copy-take-your-marketing-message-from-meh-to-mesmerizing\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Cut the Copy: Take Your Marketing Message from &#8220;Meh&#8221; to Mesmerizing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":16226682,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1541973600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[665],"footnotes":""},"session_track":[1023020],"session_category":[],"class_list":["post-666","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-friendship"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9HzQs-aK","session_date_time":{"date":"November 11, 2018","time":"4:00 pm"},"session_speakers":[{"id":"665","slug":"summerjalexander","name":"Summer Alexander","link":"https:\/\/dfw.wordcamp.org\/2018\/speaker\/summerjalexander\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/dfw.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dfw.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/dfw.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/dfw.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/666\/revisions"}],"predecessor-version":[{"id":1525,"href":"https:\/\/dfw.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/666\/revisions\/1525"}],"speakers":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/665"}],"author":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/summerjalexander"}],"wp:attachment":[{"href":"https:\/\/dfw.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=666"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=666"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}