{"id":1781,"date":"2019-09-18T18:26:34","date_gmt":"2019-09-18T23:26:34","guid":{"rendered":"https:\/\/2019.dfw.wordcamp.org\/?p=1781"},"modified":"2019-09-18T18:54:20","modified_gmt":"2019-09-18T23:54:20","slug":"art-of-exceeding-customer-expectations","status":"publish","type":"post","link":"https:\/\/dfw.wordcamp.org\/2019\/art-of-exceeding-customer-expectations\/","title":{"rendered":"Learn The Art of Exceeding Customer Expectations With Kyle Van Deusen"},"content":{"rendered":"<p><span style=\"font-weight: 400\">In connecting with thousands of fellow WordPress professionals online, <a href=\"https:\/\/2019.dfw.wordcamp.org\/speaker\/kyle-van-deusen\/\">Kyle Van Deusen<\/a> noticed that while many are amazing developers and designers, they don\u2019t always have as much experience on the \u201cbusiness\u201d side of things\u2014 especially when it comes to customer service. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Since his formal education is in business, a lot of the tips he&#8217;s shared along the way have been well-received and he thought it would be the most helpful way he could give back to the community that has given him so much: the WordPress Community!<\/span><\/p>\n<p><span style=\"font-weight: 400\">No matter if you\u2019re a freelancer or agency, there are 4 things your business must have to succeed:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">repeat customers<\/span><\/li>\n<li><span style=\"font-weight: 400\">referrals<\/span><\/li>\n<li><span style=\"font-weight: 400\">recurring revenue, and <\/span><\/li>\n<li><span style=\"font-weight: 400\">a reputation. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">If these 4 things are in place, you\u2019ll never go hungry. <\/span><span style=\"font-weight: 400\">Unfortunately, all of these things rely on your client\u2019s perception of you.<\/span><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Overdelivering: The Art of Exceeding Customer Expectations&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:515,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:[null,2,16777215],&quot;12&quot;:0}\" data-sheets-note=\"While many people think overdelivering means giving away things for free, working longer hours, and charging less\u00e2\u20ac\u201d that couldn't be further from the truth. It starts with setting the right expectations &amp; setting your projects up for success\">In his talk, Overdelivering: The Art of Exceeding Customer Expectations, Kyle Van Deusen will<\/span><span style=\"font-weight: 400\">\u00a0cover several actionable ways, from the first interaction you have until the project is complete, you can set expectations that will tilt the scales in your favor and set you up for success.<\/span><\/p>\n<p>While many people think overdelivering means giving away things for free, working longer hours, and charging less, according to Kyle Van Deusen that couldn&#8217;t be further from the truth. It starts with setting the right expectations and setting your projects up for success, he says.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1777 aligncenter\" src=\"https:\/\/2019.dfw.wordcamp.org\/files\/2019\/09\/kyle-van-deusen-wordcamp-dfw-speaker.png\" alt=\"Learn The Art of Exceeding Customer Expectations With Kyle Van Deusen\" width=\"540\" height=\"540\" srcset=\"https:\/\/dfw.wordcamp.org\/2019\/files\/2019\/09\/kyle-van-deusen-wordcamp-dfw-speaker.png 540w, https:\/\/dfw.wordcamp.org\/2019\/files\/2019\/09\/kyle-van-deusen-wordcamp-dfw-speaker-150x150.png 150w, https:\/\/dfw.wordcamp.org\/2019\/files\/2019\/09\/kyle-van-deusen-wordcamp-dfw-speaker-300x300.png 300w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Kyle Van Deusen is the owner of\u00a0<\/span><span style=\"font-weight: 400\">OGAL Web Design, where primarily, he&#8217;s focused on building websites for small businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400\">He&#8217;s always had a soft spot for mom and pop shops, and entrepreneurs, and it\u2019s where he tends to gravitate. While he thought his business would always be local, thanks to the magic of online networking, he&#8217;s now done work in over 7 countries!<\/span><\/p>\n<p>Kyle Van Deusen, the WordPress community has been crucial to the success of his web design business.<\/p>\n<blockquote><p><em><span style=\"font-weight: 400\">&#8220;Nowhere else on earth have I see a community be so supportive and helpful. Along with a friend, we even started a community in September of 2018 that has become my daily hangout. It\u2019s where I get and share ideas. It\u2019s where I find support.&#8221;<\/span><\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">Interestingly enough, Kyle Van Deusen once found WordPress intimidating, but through the &#8220;enormous community,&#8221; he was able to &#8220;start putting all the pieces together.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400\">After spending over 15 years in the print industry, Kyle Van Deusen accomplished his goal of getting a business degree. Knowing that owning his own business was always something he wanted for himself, he started looking at ways he could get out on his own. A friend came to him with a website problem, and other than tinkering a bit, he didn\u2019t know much about web.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400\">&#8220;<em>After finishing their project, and a few for myself, I guess you could just say I got \u201cthe bug\u201d. Not only did I enjoy the change of structure from print, I could see a path forward to start my own business,<\/em>&#8221; he says.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">Kyle Van Deusen officially started his web design business part time in January of 2017, while he still worked his day-job. <\/span><span style=\"font-weight: 400\">The hope was that within a year he could get enough business to drop to part-time at his job and eventually leave it all together. <\/span><span style=\"font-weight: 400\">6 months later, he put in his notice and launched his business full-time\u2026 and haven\u2019t looked back since!<\/span><\/p>\n<p><span style=\"font-weight: 400\">After starting a podcast in 2018, Kyle Van Deusen really got into content creation and sharing helpful things he&#8217;s learned with others. <\/span><span style=\"font-weight: 400\">WordCamp DFW 2019 will be his first \u201creal\u201d speaking engagement\u2014which has him &#8220;both nervous and full of excitement.&#8221;<\/span><\/p>\n<p>We are happy to have Kyle Van Deusen as part of our speaker line up this year.<\/p>\n<p>You can tweet\u00a0<a href=\"https:\/\/twitter.com\/kylevandeusen\"><span style=\"font-weight: 400\">@kylevandeusen<\/span><\/a> <span style=\"font-weight: 400\">during his session, using the hashtag #WCDFW. Make sure to ask him about how he can make minute rice in 58 seconds, too!<\/span><\/p>\n<p><em>If you haven&#8217;t yet registered for this year\u2019s WordCamp DFW, <a href=\"https:\/\/2019.dfw.wordcamp.org\/tickets\/\">head over to the Tickets page<\/a>. See you there!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In connecting with thousands of fellow WordPress professionals online, Kyle Van Deusen noticed that while many are amazing developers and designers, they don\u2019t always have as much experience on the \u201cbusiness\u201d side of things\u2014 especially when it comes to customer &hellip; <a href=\"https:\/\/dfw.wordcamp.org\/2019\/art-of-exceeding-customer-expectations\/\">Continue reading <span class=\"assistive-text\">Learn The Art of Exceeding Customer Expectations With Kyle Van Deusen<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14489536,"featured_media":1777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_featured_media_url":"https:\/\/dfw.wordcamp.org\/2019\/files\/2019\/09\/kyle-van-deusen-wordcamp-dfw-speaker.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paFV5u-sJ","_links":{"self":[{"href":"https:\/\/dfw.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/1781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dfw.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dfw.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/14489536"}],"replies":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2019\/wp-json\/wp\/v2\/comments?post=1781"}],"version-history":[{"count":3,"href":"https:\/\/dfw.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/1781\/revisions"}],"predecessor-version":[{"id":1785,"href":"https:\/\/dfw.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/1781\/revisions\/1785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2019\/wp-json\/wp\/v2\/media\/1777"}],"wp:attachment":[{"href":"https:\/\/dfw.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2019\/wp-json\/wp\/v2\/categories?post=1781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2019\/wp-json\/wp\/v2\/tags?post=1781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}