{"id":1844,"date":"2019-09-29T14:28:45","date_gmt":"2019-09-29T19:28:45","guid":{"rendered":"https:\/\/2019.dfw.wordcamp.org\/?p=1844"},"modified":"2019-10-04T16:30:08","modified_gmt":"2019-10-04T21:30:08","slug":"the-content-approach","status":"publish","type":"post","link":"https:\/\/dfw.wordcamp.org\/2019\/the-content-approach\/","title":{"rendered":"Learn &#8220;The Content Approach&#8221; With Victory Harbin"},"content":{"rendered":"<p>Would you agree that having a website that looks nice isn&#8217;t enough anymore? Victory Harbin believes that everything from the imagery to the words on the page have to speak authentically to your client&#8217;s target audience in order to convert the way it should.<\/p>\n<p>We are excited to have Victory Harbin as one of WordCamp DFW speakers this year and glad she will discuss building a process around content.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/2019.dfw.wordcamp.org\/files\/2019\/09\/Victory-Harbin-wordcamp-dfw-speaker.jpg\" alt=\"&quot;The\" \/><\/p>\n<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif\">Victory Harbin&#8217;s background in marketing started in social media content creation. She worked with video and social media campaigns to help small businesses gain momentum online.\u00a0 <\/span><\/p>\n<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif\">As she began to understand <em>Pay per Click<\/em> more, she realized that integration with her clients&#8217; websites was a no-brainer. <\/span><\/p>\n<p>Initially, she worked with her current business partner, who is a web designer and has been involved with WordPress for years, but she eventually built her first webpage about two years ago.<\/p>\n<p>Victory Harbin says it<span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif\"> was as a way to integrate a social media campaign into an existing website, which helped her lear t<\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif\">he real power of content on a website.<\/span><\/p>\n<blockquote><p><em>I think we do all the things that everybody does &#8211; we try to help our clients grow their businesses online. But, we do try to provide holistic services that include content, design and photography.\u00a0 This combination of services is actually what I&#8217;m going to be talking about at WordCamp DFW!<\/em><\/p><\/blockquote>\n<p>Victory Harbin is very passionate about high-quality content on websites. Her philosophy is that completely elevates the entire project, it enriches the customer&#8217;s experience, increases conversion and decreases delayed projects.<\/p>\n<blockquote><p><em>We, <a href=\"http:\/\/www.thesocialbrandtn.com\" target=\"_blank\" rel=\"noopener noreferrer\">at The Social Brand<\/a>, have implemented it in our own business and are seeing great results. I wanted to share it!<\/em><\/p><\/blockquote>\n<p>Her talk will help you include social media and content creation in your web design to end the frustration of delayed projects. It will be a game-changer!<\/p>\n<p>Even though Victory Harbin has never attended WordCamp DFW before, this is her fourth WordCamp in 2019.<\/p>\n<blockquote><p><em>WordCamp has helped me learn in a short amount of time and I am so thankful! <span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif\">I have been completely impressed with the WordPress community. I have been welcomed in like family. I look forward to every single event.<\/span><\/em><\/p><\/blockquote>\n<p>Tweet @victory_harbin during her talk, using #WCDFW and ask her how she decided to take her dog to work with her most days. She says her clients love her!<\/p>\n<p>Make sure you register for this year\u2019s WordCamp DFW ASAP!\u00a0 <a href=\"https:\/\/2019.dfw.wordcamp.org\/tickets\/\">Get your Tickets here<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Would you agree that having a website that looks nice isn&#8217;t enough anymore? Victory Harbin believes that everything from the imagery to the words on the page have to speak authentically to your client&#8217;s target audience in order to convert &hellip; <a href=\"https:\/\/dfw.wordcamp.org\/2019\/the-content-approach\/\">Continue reading <span class=\"assistive-text\">Learn &#8220;The Content Approach&#8221; With Victory Harbin<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14489536,"featured_media":1847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_featured_media_url":"https:\/\/dfw.wordcamp.org\/2019\/files\/2019\/09\/Victory-Harbin-wordcamp-dfw-speaker.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paFV5u-tK","_links":{"self":[{"href":"https:\/\/dfw.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/1844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dfw.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dfw.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/14489536"}],"replies":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2019\/wp-json\/wp\/v2\/comments?post=1844"}],"version-history":[{"count":7,"href":"https:\/\/dfw.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/1844\/revisions"}],"predecessor-version":[{"id":2283,"href":"https:\/\/dfw.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/1844\/revisions\/2283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2019\/wp-json\/wp\/v2\/media\/1847"}],"wp:attachment":[{"href":"https:\/\/dfw.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2019\/wp-json\/wp\/v2\/categories?post=1844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dfw.wordcamp.org\/2019\/wp-json\/wp\/v2\/tags?post=1844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}