Do you struggle with coming up with blog content? Shay Banks‘ talk “How to Write Blog Posts That Captivates And Persuades Your Audience To Buy” will help you achieve your blogging goals, including increasing conversions on your website.

Shay Banks believes that blogging is still an effective traffic strategy and she has a lot of experience to share.

You don’t want to miss this year’s WordCamp DFW, because Shay Banks will answer questions that come up when she is working with clients or doing an assessment of their blogs:

• “How do I write a good headline?”
• “Why aren’t people buying after a post a blog post?”
• “How to never run out of blog topic ideas”
  
• “What important elements every blog post must have if you want to increase conversions?”
• “How can I create blog posts that boost my sales and more importantly, my relationship with my audience?”

And more! – Bring your own questions!

Since she launched her business in 2008, Shay Banks has created almost 50 sites using WordPress.

I needed something quick and relatively easy to create.

Shay Banks started using WordPress because all of the templates looked incredibly professional and it was easy to customize them using plugins and a little code. Her first website was built using Thesis, which she felt had a clean design and it was simple to customize without a designer.

I know a thing or two about generating traffic to blogs.

When she first built her WordPress site, blogging was the main way she generated traffic. She then learned SEO strategies and applied them to her blog to get organic traffic.

From there, bloggers, podcasters, and customers found her blog, commented, and/or contacted her to collaborate or to hire her to help them. She works with them to see where a lot of their problems are and then devises a plan to help them turn things around.

We are excited that Shay Banks is now part of our WordCamp DFW community.

With WordPress, there is always something new or something that another developer tried that worked. The community has tons of answers to questions people may not have even thought of yet. 

Use the hashtag #WCDFW, when live-tweeting from Shay Banks’ session, and make sure you ask her about how she started freelance copywriting in Las Vegas using the Yellow Pages to find leads!

If you are not yet signed up for WordCamp DFW, get your Tickets now. No FOMO!

Would you be interested in discovering:

• How to make a good website structure?
• What is website theming?
• What is a mobile-friendly website? or
• How to write good content?

Steve Golosin is coming to WordCamp DFW to share his on-page SEO for WooCommerce websites secrets, based on his presentation at the very first WooCommerce Meetup at Belgrade, which took place in June 2018.

In Steve Golosin’s session, titled SEO for WooCommerce, he will help you understand that eCommerce SEO is not difficult to do.

There are a lot of pages to adopt, especially if a website has 1000+ items. The key to successful eCommerce website SEO is simple: Be consistent in SEO strategy and follow the rules. If you can make a good SEO campaign for small business website, you can build a good SEO campaign for eShop with 1000+ items.

Steve Golosin was in the affiliate business industry for almost 10 years and made accounting software for brick and mortar shops for 30+ years. He couldn’t find a good guide about SEO for eCommerce, so he decided to make his own guide and explain on-page optimization, hoping it would be “a strong wind in the sails for WooCommerce users to build a better eCommerce SEO.”

As an affiliate marketer, he fell in love with WordPress because it changed the way he builds websites:

It was love at first sight. Affiliate marketers must build a lot of websites fast and maintenance must be easy and affordable. Before WordPress, I’ve struggled with templates and coding. I needed a lot of time to make a good website design. There was no time for serious content writing and link building.

Steve Golosin is a proud member of the WordPress community in Houston, Texas, but his first WordPress Meetup was in September 2015 in Belgrade, Serbia.

He recalls that he received a kind and warm welcome.

People were happy to see somebody who came from another city just to attend a Meetup. It was the beginning of the WordPress community in Serbia. Next year, I was at my first WordCamp at Belgrade, then at my first WordCamp Europe in Vienna. By the end of 2016, I organized WordPress Meetups in Novi Sad. My friends from WordPress Serbia community helped me tremendously.

Steve Golosin believes that “sharing knowledge and learning new stuff is the key to success,” and he disagrees with the saying “You can’t teach an old dog new tricks.”

I am 55. My friends are thinking about keeping their job, staying in their comfort zone and waiting for retirement. There are lots of tricks that I am ready to learn, and I am ready to learn as long as I can type or talk to computers. There are a lot of WordPress development and SEO tips and tricks I can pull out of my sleeve to share with the WordPress community. I promise, I will do this as long as I can.

Use the hashtag #WCDFW during Steve Golosin’s session, and make sure to ask him about sailing the Atlantic Ocean right into the city WordPress was born and meeting Matt Mullenweg, WordPress founder at the after party at WordCamp Europe in Vienna!

“Thank you for changing my life with WordPress, Mr. Mullenweg.”- I said. I am proud to be a member of WordPress community. Thank you for helping me be a better man.

We are thrilled that Steve Golosin will be sharing his SEO for WooCommerce tricks with you at this year’s WordCamp DFW!

I’m proud that Dallas/Fort Worth WordCamp will be my first WordCamp in USA. Here, I will be a volunteer and speaker. It is a big honor and privilege.

If you haven’t yet registered for WordCamp DFW 2019, visit the Tickets page so you don’t miss out!

Bridget Willard wants to teach WordCamp DFW attendees how to make marketing timeline for their products that parallels their development timeline.

She finds it sad that many developers in the WordPress space devalue marketing and in her talk, – Concept Car Marketing – Learning From the Car Industry, she taps into the automobile industry to explain why there are so many abandoned products and plugins (and what to do about it!).

I see so many of my friends build amazing products, neglect to market them, and then wonder why they aren’t making any money. I feel like we need to learn from other industries.The automobile industry does this well. The concepts are always marketed years before they go into production.

Bridget Willard’s website is on WordPress, which she built in April 2015 and was her first self-hosted WordPress site, and she is a marketing consultant who works with WordPress products and agencies.

Bridget Willard’s client Codebrain Media is located in Texas and she thought it would be a good reason to get some facetime with them and attend WordCamp DFW, so we are excited.

Her experience with the WordPress community can be described as “the best of times and the worst of times,”:

I love people. But being a marketer in a developer’s world is challenging. 

Her journey with WordPress began when her friend Pam from Pam Ann Marketing said she wanted to meet at WordCamp Orange County in 2013. Carol Stephen and her went and Pam couldn’t attend, and they have been going to WordCamps ever since. The resulting blog post opened a door for Bridget to write about plugins. Bridget Willard was hired as the Marketing Manager at ThoughtHouse and was promoted to Director of Marketing.

Not only has she spoken at many WordCamps since, but she’s also been on organizing teams and lead the Make WordPress Marketing Team for two years.

Since October of 2017, Bridget Willard has been a freelancer who specializes in helping WordPress Products and Agencies with Marketing (training, strategy, social media management, copywriting, and even collections.)

Bridget Willard is most proud of the case studies she wrote for Staging Pilot and the About Page Copy for WordPress 4.8 for which she “earned brackets.”

You can tweet at Bridget Willard during her session at @YouTooCanBeGuru, using the hashtag #WCDFW. Make sure you ask her about how she was the second-string nose guard for her 8th grade flag football team — and the only girl!

If you haven’t yet registered for this year’s WordCamp DFW, head over to the Tickets page. We look forward to seeing you!

In connecting with thousands of fellow WordPress professionals online, Kyle Van Deusen noticed that while many are amazing developers and designers, they don’t always have as much experience on the “business” side of things— especially when it comes to customer service.

Since his formal education is in business, a lot of the tips he’s shared along the way have been well-received and he thought it would be the most helpful way he could give back to the community that has given him so much: the WordPress Community!

No matter if you’re a freelancer or agency, there are 4 things your business must have to succeed:

• repeat customers
• referrals
• recurring revenue, and
• a reputation.

If these 4 things are in place, you’ll never go hungry. Unfortunately, all of these things rely on your client’s perception of you.

In his talk, Overdelivering: The Art of Exceeding Customer Expectations, Kyle Van Deusen will cover several actionable ways, from the first interaction you have until the project is complete, you can set expectations that will tilt the scales in your favor and set you up for success.

While many people think overdelivering means giving away things for free, working longer hours, and charging less, according to Kyle Van Deusen that couldn’t be further from the truth. It starts with setting the right expectations and setting your projects up for success, he says.

Kyle Van Deusen is the owner of OGAL Web Design, where primarily, he’s focused on building websites for small businesses.

He’s always had a soft spot for mom and pop shops, and entrepreneurs, and it’s where he tends to gravitate. While he thought his business would always be local, thanks to the magic of online networking, he’s now done work in over 7 countries!

Kyle Van Deusen, the WordPress community has been crucial to the success of his web design business.

“Nowhere else on earth have I see a community be so supportive and helpful. Along with a friend, we even started a community in September of 2018 that has become my daily hangout. It’s where I get and share ideas. It’s where I find support.”

Interestingly enough, Kyle Van Deusen once found WordPress intimidating, but through the “enormous community,” he was able to “start putting all the pieces together.”

After spending over 15 years in the print industry, Kyle Van Deusen accomplished his goal of getting a business degree. Knowing that owning his own business was always something he wanted for himself, he started looking at ways he could get out on his own. A friend came to him with a website problem, and other than tinkering a bit, he didn’t know much about web.

“After finishing their project, and a few for myself, I guess you could just say I got “the bug”. Not only did I enjoy the change of structure from print, I could see a path forward to start my own business,” he says.

Kyle Van Deusen officially started his web design business part time in January of 2017, while he still worked his day-job. The hope was that within a year he could get enough business to drop to part-time at his job and eventually leave it all together. 6 months later, he put in his notice and launched his business full-time… and haven’t looked back since!

After starting a podcast in 2018, Kyle Van Deusen really got into content creation and sharing helpful things he’s learned with others. WordCamp DFW 2019 will be his first “real” speaking engagement—which has him “both nervous and full of excitement.”

We are happy to have Kyle Van Deusen as part of our speaker line up this year.

You can tweet @kylevandeusen during his session, using the hashtag #WCDFW. Make sure to ask him about how he can make minute rice in 58 seconds, too!

If you haven’t yet registered for this year’s WordCamp DFW, head over to the Tickets page. See you there!