If a website is really pretty but no one can find it, what’s the point?

Same can be said for sites that have high authority in search results, but users bounce as soon as they see the layouts, or lack of.

Design tends to be overrun when there is unorganized content and SEO is overrun when design kicks content to the curb.

In her talk, The Balancing Act: Design(UI/UX) vs SEO, Stefanie Young of iNNOV8 Place, will cover the requirements of SEO while keeping UI/UX in mind.

Since starting her own website development firm, Stefanie Young has been able to create high-end stores with customizations to WooCommerce, extremely complex databases with frontend and backend data tracking and experiences, and she has also managed to create civic solutions with the City of San Antonio through her designs and website solutions.

We are so thrilled that Stefanie Young is speaking at the 2019 WordCamp DFW and that she will use her experience to help you learn to write well, retain users, and create a UI/UX individuals have come to expect.

Stefanie Young has spoken at 4 WordCamps now and she loves giving back to the WordPress community.

Each time has its own unique experience within the local cultures and audiences. I also learn from the questions brought forward by the audience.This community has been unbelievably welcoming and full of opportunities. We have had some of our best advice and mentorships come from the WordPress community, especially through local providers and firms like Pressable and Webtegrity.

Stefanie Young has a strong desire to speak to our WordCamp DFW audience because there are little problems that she comes across on a regular basis that her and her team have had to solve and they want to share how they are overcoming issues so the community as a whole can grow and expand their expertise as well.

We run into the issue of usability versus how pretty a site is versus what Google can read. It’s a headache but needs to be addressed with just about every client that we meet with. If we’re dealing with it, there’s a good chance several others are as well. Client’s don’t understand what goes into the mess that is SEO, content, Google tracking, and UI/UX. I want to break down the expectations, put it out there in layman’s terms and making these topics easier to talk about within our community.

Stefanie Young has the goal to help you talk about these issues without freezing up. She feels that these topics are typically far more important to clients than to any developer.

I want the audience to leave with a mindset that leads them to think about these things before design and before development. I want to give them a sense of operation and website deployment options that help their projects run smoother and have a higher turn around on launch for traffic, keywords, and Google usability scores.

Stefanie Young originally got into WordPress while working at the local newspaper in San Antonio.

Their websites and online presence were terrible. They were using one of the base WP themes and trying to create customizations in all the wrong places. This caused major issues and crash times to occur. I took the time to self teach a bit of HTML, CSS, and PHP before enrolling myself in a local coding program at Codeup.

After graduation, she was hired into a WordPress Expert role and quickly had to turn around web solutions, design, and customizations within the WordPress realm given its demand for small to mid-size businesses.

I have been in love with WordPress from day one!

Tweet during Stefanie Young’s talk, using #WCDFW and ask her about her life as an avid competitive gamer in the semiprofessional MOBA scene, mainly in League of Legends.

To learn from our expert speakers and be part of our community, make sure sure you get your WordCamp DFW tickets here!