Do your palms get sweaty when someone mentions analytics? What do all those Google Analytics numbers mean anyway?
Heather Baker is coming to WordCamp DFW and will answer these questions in her talk “Google Analytics Essentials: 10 Metrics to Get You Started,” and she’ll identify 10 essential metrics – why they are important, what they can tell you, and how you can find and track them.
Heather Baker’s hope is that people walk away from her session excited about digging in to their Google Analytics dashboards. She’s confident that everyone who attends her session will be taking data-driven steps to improve their websites and create better experiences for their users. That could be you!
I’m such a numbers geek and I love digging into analytics. You can find so much great information to help make better decisions about your business and your marketing when you know what to look for.
So many people find Google Analytics to be very intimidating or confusing. They know they need it, but they don’t really know what to do with it after they install the code. I really enjoy being able to “demystify” Google Analytics for people and help them find key metrics to revolutionize the way they do business.
Heather Baker has spoken at WordCamp Atlanta and various Meetups, usually on Marketing related topics such as content marketing, Google Analytics and sales/marketing funnel, so we are fortunate to have her in our speaker line up at this year’s WordCamp DFW!
The Dallas Fort Worth area has been my home most of my life, but I didn’t get really involved in the WordPress community until after I moved away. For me, WordCamp DFW is like coming home. And being a native Texan, I’m always excited for the opportunity to support Texas events!
Heather Baker started really getting involved in the WordPress community after she moved to the Atlanta area with her husband and three dogs in 2015.
The local community was very open and welcoming. At the time I was just a marketer using WordPress in a corporate environment, with a few friends and family sites on the side. But I never felt like I was any less than the developers, entrepreneurs or agencies who live in WordPress day in and day out.
She’s been building websites for fun since the mid-90’s and went through the whole progression from Geocities to Blogger. In 2005, her husband was in a motorcycle accident that put him in the hospital for several months. Heather Baker started a WordPress blog to share updates with friends and family.
Since then, I’ve built sites for friends, family, and clients, in addition to helping optimize WordPress-based marketing funnels.
Heather Baker has used WordPress in a lot of ways through various industries. At one company, she used it for an internal employee newsletter-type solution, at another, she created a customer event support site.
She’s helped many individuals and small businesses turn a static site or blog into the lead generating, sales inducing, business building tool it was intended to be. The specific wins created for those people and businesses are great achievements for her.
For anyone who hasn’t been out to a Meetup or WordCamp, I highly recommend that you take a step out of your comfort zone and give it a try. There’s a great community of people out there who want to walk with you and help you to greater heights on your WordPress journey.
Tweet during Heather Baker’s talk using @heatherthedogs and @mesquitefields with the hashtag #WCDFW and ask her about her traumatic snapping turtle incident as a child. It caused her to have an unhealthy fear of non-chlorinated bodies of water that she’s slowly been able to overcome. Today, she love kayaking with her husband around the various creeks, bayous, lakes and gulf in the Houston/Galveston area.
Go Astros!
Don’t wait to get your WordCamp DFW tickets so you can learn from Heather Baker. See you there!