In the world of fleeting news and viral sensations, creating killer content can help make or break your website.

Thankfully, Desiree Johnson will help WordCamp DFW learn how to capitalize on pop culture, holidays, and trending moments to elevate your content and social media to the next level.

My topic is going to help people not only identify a trend for their audience but structure and write that trend into their content. I hope audiences leave more confident in how to identify a trend within their brand/business/product/service and feel empowered to write about it for their audience.

Whether your creating web content or a social media posts, you must keep your site one step ahead with relevant material your audiences will love.

Desiree Johnson has always been passionate about trends and trending topics and what draws people to them. She consume trends on a daily basis and that’s why she’s used that to redirect how she implements them into her writing as a WordPress Content Specialist for Bluehost.

Her work at Bluehost introduced her to WordPress and allows her explore all the aspects of the platform to help Bluehost customers build better WordPress websites.

I get to write different types of content for Bluehost that is focused on helping our customers build their WordPress websites whether it’s eCommerce, hobbyist blogs, or plugins. The various content I write which can vary between blogs, webinars, and ebooks, challenges me to learn about all the intricacies of WordPress every day.

Desiree Johnson will attend WordCamp DFW for the first time, but she has spoken at WordCamp Las Vegas and New York, which she describes as “amazing experiences.” As a fellow Texan, she says it’s very exciting to be able to speak at a WordCamp native to her state – we are excited, as well!

I have enjoyed getting the chance to interact and collaborate with members of the WordPress community over the past year. Whether it was attending WordCamps where I got to chat with community members about all things WordPress or interviewing community members for various articles with Bluehost. I’ve really enjoyed getting to learn about all the different roles and ways people get involved with WordPress and how they work in teams to constantly improve the platform.

Tweet @dezij7 during Desiree Johnson’s talk, using #WCDFW and ask her about her love for movies. She could be at the movies every weekend and never get bored!

Make sure you register for this year’s WordCamp DFW ASAP!  Get your Tickets here!