How Project Discovery helps evaluate your client’s existing business operations to help you build a Scope of Work for developer/designer/content strategist and get a reliable time and cost estimate for a proposed eCommerce project.

In the world of fleeting news and viral sensations, creating killer content can help make or break your website. Learn how to capitalize on pop culture, holidays, and trending moments which can elevate your content and social media to the next level. Whether your creating web content or a social media posts, keep your site one step ahead with relevant material your audiences will love.

More recently the freelance landscape has become crowded, but there’s still a chance to be successful if you know how to stand out from the rest. If you are going to survive as a freelancer in today’s climate, you have to combine your creative skill with a business skill.

What’s the difference between a freelancer, agency and consultant? The answer to this question is the key to increasing your value as a freelancer.

In this session, we will uncover the 4 parts of the creative process and discuss the best elements of freelancing to increase the pricing on your unique value proposition.

Have you seen the concept sketches for the new Volkswagen ID.Buzz? They’ve been marketing this concept car and evolving it since 2001. This isn’t new in the automobile industry. The concepts are always marketed years before they go into production.

And, yet, in the WordPress product space, we tend to build something, see if it is viable, and then throw a few dollars at marketing. And we’re left wondering why there are so many abandoned products and plugins.

Instead, my suggestion is to start a GitHub repo (or Trello Board) for your marketing so what while you are building your next SaaS Product or WordPress plugin, you will simultaneously be working on brand

When technicians go out on their own, I think they have a hard time understanding what they are worth. They probably learned their skills in school. Hopefully, they have some hands on experience. Then they typically go out on their own in order to experience more freedom. Then reality sets in. They get afraid because it seems like everyone is competing with them. They probably think that the best solution is to charge a lower price. They can always work harder. What they typically experience is no freedom at all. They start wishing they had their old job back and they fail.

My goal is to stop this cycle. I have been on this same journey and over the last few years, I have had to take my time to understand the right mindset that it takes to run a business. During this time, I also developed a process to make it easier to run my business. And finally, I found some tools that help me stand out no matter what I charge for my services.

Many online and offline businesses are looking for ways to create passive income. e-Courses can help you quickly expand your reach far beyond your current audience and is in demand in every niche. Although every launch is different there are several things that should be avoided for a successful launch. Topics covered in this talk includes how to know if your idea is a winner (or not), why promotion is critical and how not to feel as if you’re being pushy, testing and advertising failures.