Whether you are a brand, maker, or small business owner looking to expand your business or a blogger/ social media influencer looking to expand your income, no doubt Influencer Marketing is on your radar. But it is a big concept that sometimes seem overwhelming and too complicated to dive into. This session will explore the basics of understanding the tool of Influencer Marketing whether you are the consumer, the influencer, or the brand and look at ways to protect yourself while exploding your voice in an authentic way.

If a website is really pretty but no one can find it, what’s the point? Same can be said for sites that have high authority in search results, but users bounce as soon as they see the layouts, or lack of. Design tends to be overrun when there is unorganized content and SEO is overrun when design kicks content to the curb. This talk will cover the requirements of SEO while keeping UI/UX in mind. Learn to write well, retain users and create a UI/UX individuals have come to expect.

Diversity, Inclusion, and Representation are essential in our WordPress community, so it is critical that we become familiar with the best practices, requirements, and challenges of what effective initiatives look like, without discrimination, tokenization, or appropriation. This panel opens up a dialogue where we will explore the perspectives of underrepresented populations from different ethnicities, age groups, gender identities, abilities, socioeconomic status, and varying cultures, including customs, values, ideas and beliefs.

It can be challenging to be an introvert in a world built for extroverts. A lot of introverts have been told at some point in their career to “be more extroverted”, as though introversion is bad — but it’s not bad, and being an extrovert is certainly not required for success.

Ever wondered how the dopamine pathways in your brain affect how and when you’re able to focus? Probably not, but science can tell us a lot about how our brains work and we can learn to leverage that information to help us succeed.

Aaron will take both a scientific and experiential look at introversion and extroversion, how they differ, how to tell where on the scale you are, and what advantages each has in today’s workplace. He’ll walk through his own journey of learning to leverage the strengths of his introversion and share what he does to help him navigate the parts of life and his career that are harder for him as an introvert.