If a website is really pretty but no one can find it, what’s the point? Same can be said for sites that have high authority in search results, but users bounce as soon as they see the layouts, or lack of. Design tends to be overrun when there is unorganized content and SEO is overrun when design kicks content to the curb. This talk will cover the requirements of SEO while keeping UI/UX in mind. Learn to write well, retain users and create a UI/UX individuals have come to expect.